social media listening

Listening to Social Media

We were searching for a tool to monitor multiple streams of social media and online conversations around a particular brand for a client and several options were available to us. Brand-monitoring and listening platforms are software tools that capture and report on consumer generated media from blog articles, blog comments, twitter, facebook, forums, online communities, delicious, digg, myspace, linked-in and the list goes on. You setup your keywords and search for activity.

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