The 5-3-2 Formula For Social Media Posting

The 5-3-2 Formula For Social Media Posting

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Jay Dillon

Director of Strategy and Creative at Inbound Experts
Jay is a digital marketer and producer whose creative and technical skills have developed digital brand strategies and sales campaigns using a range of complex internet applications from stand-alone websites through to Facebook API integrations.
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When structuring or automating your social media marketing strategy, do you have any set formulas to test out? More often than not, especially for businesses that are taking that first step, there isn’t any guaranteed rule books to go by.

However, there are formulas out there that have proven to be very effective. This article will present you with the 5-3-2 formula for posting content via your social media outlets. This formula is very adaptable and can be personalised according to your industry.

The 5-3-2 formula explained

A big part of social media marketing is being able to draw an audience to your brand. You want to connect with your audience and keep your business professional yet relevant. The 5-3-2 rule is simple and also helps you to answer the critical question: what should I be sharing and how?

This formula provides a model for the type of content you should share for every 10 social media posts (5 + 3 + 2 = 10). And the best part is you can apply it to any social media outlet you use for your business. To better illustrate the 5-3-2 method, I’ve designed a more visual “pocket” guide below:


As you can see, this method prevents you from just “talking about yourself all day” or overwhelming your audience with posts. Obviously there are many variations of how the 5-3-2 formula can be used and this will depend on your industry or area of business. But by following this outline and spreading your content out in the timespan of a week it sets an ideal standard for every ten posts.

Is this the formula for social media success?

It’s all about getting the right social sharing balance. Try the above formula out and think of it as a “for every ten posts” guide to better connecting with your followers and expanding your content/brand while keeping it professional.

And remember, it’s always good to integrate structured strategies to your social media marketing, especially when it comes to content.

So is the 5-3-2 a formula for success? For those who decide to try it out, we’d love to hear how it goes. Let us know what you think, plus any insights you have as to what you would add or remove from this formula.


Main Image Shot: By Sander van der Wel from Netherlands.   

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