The term “10x content” was first coined by Moz’s very own Rand Fishkin back in May 2015 during one of his Whiteboard Friday videos titled “Why Good Unique Content Needs to Die.” Ever since then, 10x content has become a popular discussion topic among content marketers all over the world. And rightfully so – it embodies a new successful content strategy for 2015 and beyond. So what exactly is 10x content and why should you include it in your own content strategy?
Last week I received a notification informing me of a little something called Primer. Primer is a mobile application by Google that teaches short, sharp lessons in marketing.
As Google describes it, “Primer is a fast, easy way to learn new marketing skills. You can take our bite-sized lessons wherever and whenever you have five minutes free.”
The app boasts a super slick interface as you’d expect from a Google-built application and its lessons cover advertising, content, measurement and strategy.
Are you somebody who just loves to write? It feels like you were born to write and words course through your veins.
You’re well-read and have a lavish leather bound library of the classics. You own some of the finest business pieces ever written, from to Blanchard to Branson.
If this is you, carry on! But if not, read on to discover some vital (but common) mistakes you may be making when writing for the web. These are the things that are holding you and your writing back – and once you stop breaking these rules, you’ll be writing effective online content with the best of them.
Despite being the “grandfather” of online marketing strategies, e-mail marketing is still a very effective tool for both gaining and retaining customer loyalty.
It’s true, some have speculated its marketing death, kind of like that boomerang statement, “SEO is dead.” But remember, there is such a thing as a marketing misdiagnosis, and the constant revival of SEO is proof that some marketing strategies never die, they just evolve. Here, I’ll show you how to revamp your e-mail marketing in 2015 with 5 great tips and tricks. Continue Reading
So what is it, how does it work and what does it mean for digital marketers and their future targeted marketing strategies?
Marketing is a finicky beast.
We’re reaching our customers on different media, on different platforms and on different devices. A contact here, a contact there. Focusing on core metrics, conversion rates, and a defined message – and all this while also trying to run our company.
It can seem like a face-in-your-palms mess, but thankfully there is some respite.