Which Social Media Platform Is Best For Your Business? (FB, Twitter, IG?)

Which Social Media Platform Is Best For Your Business? (FB, Twitter, IG?)

Promoting your business online and being able to connect with customers is essential for any business with a social media marketing strategy. Even more essential, is being able to initially decide which social media platform is best suited for your business/service. The truth is, with so many social media networks out there, being able to choose the one that is best for your business can be a little overwhelming. This article is here to help you narrow it down between Facebook, Instagram or Twitter with a better understanding of their primary uses in order to estimate their effectiveness.

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The Role of Social Media Manager in 2016

The Role of Social Media Manager in 2016

The role of a Social Media Manager has changed in recent years and it’s not surprising given the pace that the Digital Marketing space is moving. This article explores the Social Media Manager’s role in 2016 and most importantly will help you decide if your business should invest in a Social Media Manager this year.

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Why Placing Ads In Blogs Can Be A Negative

Why Placing Ads In Blogs Can Be A Negative

The idea of creating a blog and living off advertising is tempting. Many have tried it. But unfortunately when you decide to gain capital by inserting those first ads and announcements, things aren’t that simple. Money does not usually flow as one hopefully predicts, especially for small businesses. Bloggers end up getting discouraged and questioning whether this strategy is worth it – and rightfully so. We’ll explain here why placing ads in your blog might not be the best approach to take.

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How Facebook plans to take over content

How Facebook Plans To Take Over Content

Mark Zuckerberg and his team have always had a long-term vision for Facebook, a vision that seems to expand with every passing year. This platform is increasingly close to becoming an all-in-one social media outlet so that our online experience, especially when it comes to content, develops mainly within this blue and grey social media dominator.

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Content Marketing in Australia: 2016: What you need to know

Content Marketing in Australia 2016 Report: What you need to know

It’s that time of year when many marketing groups release predictions for 2016 and wrap up 2015. There’s one piece of research that we look forward to getting stuck into each year, the Annual Content Marketing Survey of Australian marketers from the Content Marketing Institute and ADMA.

So what did we learn this year?

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Pinterest: Why It’s The Next Big Thing In Marketing

Pinterest: Why It’s The Next Big Thing In Marketing

Pinterest – it’s the social media network that no one talks about much. Something about images and pins, but it’s never really piqued your interest.

Well, the time has come to stop ignoring Pinterest. From Nordstrom to GAP to Myer, some of the world’s biggest names are using Pinterest – and using it well.

Pinterest is now one of the largest social sharing networks, and it’s continuing to grow. Here’s a few reasons why you are missing out if you’re not yet on Pinterest:

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How 5G Will Change Online Marketing As We Know It

How 5G Will Change Online Marketing As We Know It

The next generation of wireless is expected to take a huge leap by 2020. Despite it being only one generation higher than 4G, 5G networks are expected to be 66 times faster than 4G. Imagine being able to download a movie in 3 seconds rather than 6 minutes. 5G will do that – and much, much more.

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Top 5 eCommerce Metrics

Top 5 eCommerce Metrics

Designing and establishing a profitable business model is an essential part of any successful eCommerce strategy. But in order to better understand and evaluate its profitability, you must measure the results and know where to allocate more effort and time. Ultimately it’s about mastering the leading eCommerce KPIs and metrics.

Managing an online store can be a tough job. More often than not a lot of money and time is invested to increase conversions – but how are these results measured? Here we’ll review the 5 major eCommerce metrics of today that allow business owners to really get to know their online store customers and optimise sales.

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Why Content Marketing Works for "Boring" Businesses

Why Content Marketing Works for “Boring” Businesses

Do you run a new-age, uber-cool, Instagram-worthy SaaS business? If so, you probably find content marketing a breeze.

Or do you run an accounting firm, lawn-mowing business, or a cleaning service?

“Content marketing? Oh yeah, it’s not applicable to my business…”

If this sounds familiar, we need to sit down for a little chat.

It may surprise you to learn the number of businesses in the “not so fun” category pulling off content marketing. You’ll even find some doing it with flair.

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7 Ways to Increase Sign-ups on Your Landing Pages

7 Ways to Increase Sign-ups on Your Landing Pages

Landing pages are a crucial part of the modern marketer’s battle plan.

With numerous tools now available to attract customers, you need somewhere to direct them that encourages conversions – without it, the tools will inevitably fail.

Enter landing pages.

Today, they’re easier to make than ever. Providers like Unbounce, LeadPages, and Instapage, let users create almost unlimited pages for a monthly fee.

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