Promoting your business online and being able to connect with customers is essential for any business with a social media marketing strategy. Even more essential, is being able to initially decide which social media platform is best suited for your business/service. The truth is, with so many social media networks out there, being able to choose the one that is best for your business can be a little overwhelming. This article is here to help you narrow it down between Facebook, Instagram or Twitter with a better understanding of their primary uses in order to estimate their effectiveness.
The idea of creating a blog and living off advertising is tempting. Many have tried it. But unfortunately when you decide to gain capital by inserting those first ads and announcements, things aren’t that simple. Money does not usually flow as one hopefully predicts, especially for small businesses. Bloggers end up getting discouraged and questioning whether this strategy is worth it – and rightfully so. We’ll explain here why placing ads in your blog might not be the best approach to take.
It’s that time of year when many marketing groups release predictions for 2016 and wrap up 2015. There’s one piece of research that we look forward to getting stuck into each year, the Annual Content Marketing Survey of Australian marketers from the Content Marketing Institute and ADMA.
So what did we learn this year?
The next generation of wireless is expected to take a huge leap by 2020. Despite it being only one generation higher than 4G, 5G networks are expected to be 66 times faster than 4G. Imagine being able to download a movie in 3 seconds rather than 6 minutes. 5G will do that – and much, much more.
Designing and establishing a profitable business model is an essential part of any successful eCommerce strategy. But in order to better understand and evaluate its profitability, you must measure the results and know where to allocate more effort and time. Ultimately it’s about mastering the leading eCommerce KPIs and metrics.
Managing an online store can be a tough job. More often than not a lot of money and time is invested to increase conversions – but how are these results measured? Here we’ll review the 5 major eCommerce metrics of today that allow business owners to really get to know their online store customers and optimise sales.
Or do you run an accounting firm, lawn-mowing business, or a cleaning service?
“Content marketing? Oh yeah, it’s not applicable to my business…”
If this sounds familiar, we need to sit down for a little chat.
It may surprise you to learn the number of businesses in the “not so fun” category pulling off content marketing. You’ll even find some doing it with flair.
Landing pages are a crucial part of the modern marketer’s battle plan.
With numerous tools now available to attract customers, you need somewhere to direct them that encourages conversions – without it, the tools will inevitably fail.
Enter landing pages.
Today, they’re easier to make than ever. Providers like Unbounce, LeadPages, and Instapage, let users create almost unlimited pages for a monthly fee.