Inboundly blog

We discuss the meeting point between Australian brands and the online community via the lens of Inbound marketing.

The 5-3-2 Formula For Social Media Posting

The 5-3-2 Formula For Social Media Posting

November 11, 2015 / No Comments / Posted in: Social Media

When structuring or automating your social media marketing strategy, do you have any set formulas to test out? More often than not, especially for businesses that are taking that first step, there isn’t any guaranteed rule books to go by.

However, there are formulas out there that have proven to be very effective. This article will present you with the 5-3-2 formula for posting content via your social media outlets. This formula is very adaptable and can be personalised according to your industry.

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How to Create 10x Content for Your Business

How to Create 10x Content for Your Business

November 9, 2015 / No Comments / Posted in: Content marketing

The term “10x content” was first coined by Moz’s very own Rand Fishkin back in May 2015 during one of his Whiteboard Friday videos titled “Why Good Unique Content Needs to Die.” Ever since then, 10x content has become a popular discussion topic among content marketers all over the world. And rightfully so – it embodies a new successful content strategy for 2015 and beyond. So what exactly is 10x content and why should you include it in your own content strategy?

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Mini-Marketing School with Google Primer

Mini-Marketing School with Google Primer

November 4, 2015 / No Comments / Posted in: Content marketing

Last week I received a notification informing me of a little something called Primer. Primer is a mobile application by Google that teaches short, sharp lessons in marketing.

As Google describes it, “Primer is a fast, easy way to learn new marketing skills. You can take our bite-sized lessons wherever and whenever you have five minutes free.”

The app boasts a super slick interface as you’d expect from a Google-built application and its lessons cover advertising, content, measurement and strategy.

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Are You Making These 6 Mistakes When Writing Online?

Are You Making These 6 Mistakes When Writing Online?

October 28, 2015 / No Comments / Posted in: Copywriting

Are you somebody who just loves to write? It feels like you were born to write and words course through your veins.

You’re well-read and have a lavish leather bound library of the classics. You own some of the finest business pieces ever written, from to Blanchard to Branson.

You run a tight content marketing ship and you know how to achieve results using inbound techniques.

If this is you, carry on! But if not, read on to discover some vital (but common) mistakes you may be making when writing for the web. These are the things that are holding you and your writing back – and once you stop breaking these rules, you’ll be writing effective online content with the best of them.

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5 Tips To Revamp Your E-mail Marketing in 2015

5 Tips To Revamp Your E-mail Marketing in 2015

October 26, 2015 / No Comments / Posted in: Email Marketing

Despite being the “grandfather” of online marketing strategies, e-mail marketing is still a very effective tool for both gaining and retaining customer loyalty.

It’s true, some have speculated its marketing death, kind of like that boomerang statement, “SEO is dead.” But remember, there is such a thing as a marketing misdiagnosis, and the constant revival of SEO is proof that some marketing strategies never die, they just evolve. Here, I’ll show you how to revamp your e-mail marketing in 2015 with 5 great tips and tricks.  Continue Reading

Content Distribution: Where do you start?

Content Distribution: Where do you start?

October 19, 2015 / Comments Off on Content Distribution: Where do you start? / Posted in: Content marketing

Today, more than ever, your customers are immune to traditional advertising methods. They record TV shows so they can fast forward ads, and they skip over newspaper and magazine advertisements without a second glance. People hardly lift their eyes from their phone long enough to see your ad on a train station billboard.

So how do we get their attention? Modern marketers know the smart money is on content marketing.

In case you need a refresher, content marketing is providing real value to your customers by way of producing useful readable, watchable or hearable media.

High-quality podcasts, blogs, e-books and videos are all examples of content.

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Customer Match Boost Targeted Marketing

How Google’s New “Customer Match” Can Boost Your Targeted Marketing

October 15, 2015 / Comments Off on How Google’s New “Customer Match” Can Boost Your Targeted Marketing / Posted in: Email Marketing

In late September during New York’s 12th annual Ad Week, Google announced the launch of a new targeting tool named Customer Match – most likely in response to Facebook Custom Audiences.

So what is it, how does it work and what does it mean for digital marketers and their future targeted marketing strategies?

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Twitter goes beyond 140 characters

What to expect when Twitter goes beyond 140 characters

October 12, 2015 / Comments Off on What to expect when Twitter goes beyond 140 characters / Posted in: Social Media

There’s no doubt that the 140 character limit for Twitter posts has been its long established trademark ever since it first launched in 2007. However, when it comes to social media platforms, Facebook has been known to (every once in a while) apply a major adjustment or update to its platform – and it usually works and keeps its many users and social media marketers on their feet.

Now, it seems like Twitter might be turning to this same strategy and finally looking beyond 140. According to a recently published article by Re/code, this long-standing character limit might be expanding.

So what will this mean for digital marketers? And what is the reason behind Twitter’s need for change? If this change does happen, you’ll want to be prepared for it, and be ready to integrate this update into your social media marketing.

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5 resources to make you an Inbound Marketing Maverick

Five Resources to Make You an Inbound Marketing Maverick

October 7, 2015 / Comments Off on Five Resources to Make You an Inbound Marketing Maverick / Posted in: Inbound Marketing

I consider inbound marketing to be the true champion of digital marketing. But for many businesses it can be plain overwhelming.

If you are new to inbound marketing, here are a few high-level resources that will quickly bring you up to speed.

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google organic reach case study

Case Study: The Organic Reach of Google Plus

October 1, 2015 / Comments Off on Case Study: The Organic Reach of Google Plus / Posted in: Search Engine Marketing

Remember my article on Using Google+ Communities to Promote Your Content? If you are yet to read it take a look – it talks you through the basics of setting up Google+ communities as part of your marketing strategy.

In this case study we’ll show you just how valuable an active Google+ community can be in generating traffic for your business. If you’re already pretty keen to use Google+ to improve your SEO and promote content, then this article may well provide you with the motivation to get started now.

The Challenge

My team wanted to test out just how far we could stretch organic traffic to a furniture site we created back in July, before we invested in any campaign. We decided to just use Google+ as our main social media and promotion outlet, and created a community to post content. The results? Read on to find out.

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