Marketing is a finicky beast.
We’re reaching our customers on different media, on different platforms and on different devices. A contact here, a contact there. Focusing on core metrics, conversion rates, and a defined message – and all this while also trying to run our company.
You’ve looked into solutions from Marketing Automation through to Content Marketing. And you’re wondering if it’s worth the cost, and the time.
It can seem like a face-in-your-palms mess, but thankfully there is some respite.
In 2015, online advertising has increasingly become targeted to users – even Apple may be aiming to do this based on your wallet’s capacity. In response, many consumers have turned to ad blockers and tracking protection tools to limit their exposure to online ads.
So if targeted marketing is becoming more personalised, why are more users turning to ad blocking tools? And why is the trend from consumers today to block the very ads that marketers thought they desired?
Are backlinks essential to a high SEO ranking? Ask most marketers and they will probably answer yes. Backlinks are important, but the emphasis should be on the quality of the link, not the quantity.
A backlink is a link from an external website that brings a user to your webpage. Having links to your page has always been seen as good thing, and a sure-fire way to get your rankings up. Almost all SEO consultants will affirm the power of backlinks, yet in 2015 it’s not as simple as it used to be. So the questions is: to backlink or not to backlink? Continue Reading
Once you’ve found your niche in inbound marketing, the next step in surviving the jungle is to produce original content on a regular basis.
But sometimes the ability to produce content is hindered by the simplest of problems – not knowing what to write about.
This is a pain point for many content marketers.
When you can generate ideas fast it takes a lot of the hassle and headaches out of the task of producing for your inbound marketing campaigns.
Here are five idea generating machines that you can use to improve your game.
So you’ve got your marketing strategy up and running—or is it walking?
You’re doing a few email campaigns here and there, maybe a social media post or two…
It’s going okay, and by all means if you’re chasing just “okay” then kudos to you. You’ve achieved your goal. But if you’re ready to take the next step and really build some momentum, then it could be time to look at marketing automation for your business.
Are you considering local search engine advertising but not sure if it’s right for your business?
In 2015, a growing number of businesses are using this method to reach consumers, especially local ones, and are successfully generating new leads and conversions. So how do you get a piece of the action?
In this post we explain what search engine advertising is, how it works and give you the knowledge you need to use it effectively for your business.
When it comes to digital marketing, data has become the go-to source for decision-making – but is this an effective strategy?
Customer data can be the key to figuring out how to best reach potential buyers. It’s safe to say that data acquisition and analytics are now an important part of the marketing strategy for any business. Knowing how to best evaluate, assess and implement such data acquisition and analytics has never been as critical as it is now.
Digital marketing is an essential part of business – and we should always be looking for ways to improve our strategies. The competition in the digital world to uncover the next great thing is hotting up – and Apple has made a bold statement with their latest targeted advertising patent.
We’ve all had that creepy moment online – when an ad pops up and you realise that you’re the target, based on your searches or clicks. When consumers access information online, brands refine their offers and marketing strategies, and target them to prospective customers. Apple’s new patent takes this a step further. Continue Reading
The continued work to improve the security and privacy on the web is ever-evolving.
HTTPS is now seen as the most secure protocol and as a result there has been a large migration towards HTTPS, as well as a related strong steady rise in SERPs for sites using HTTPS.
But there’s been a big problem for HTTPS site administrators when trying to refer traffic from an HTTPS site to an HTTP site. Continue Reading