Latest posts by Jay Dillon (see all)
- Which Social Media Platform Is Best For Your Business? (FB, Twitter, IG?) - February 8, 2016
- The Role of Social Media Manager in 2016 - February 1, 2016
- Why Placing Ads In Blogs Can Be A Negative - January 4, 2016
“The average business person sends or receives 108 emails a day, according to research from the Radicati Group”
Financial Times story by Rhymer Rigby – ‘How to cope with email overload‘
It may be a going joke that you receive emails from a person three cubicles from where you sit but the culture of business email overload within the workplace is a real issue. Consider this:
- Workplaces are now dependent on email for their internal & external communications but many people (55%) view their overloaded inbox as a serious problem (Osterman Research Survey)
- Some of the worst email habits include ‘ping pong’ messages back and forth and stressful ‘read receipts’ which accompany many emails and completely ignoring email (Kingston University Research)
- 28% of our time is spent in our inbox (‘Most Work Emails not Important’ – Mashable)
If you’re looking to create solid and workable communication in your team you need to show your staff how to use a range of communication options other than just the one where you push ‘send’.
But email is a big part of our working lives so how can we use it to ensure it remains effective? When you look the success of email marketing, there is a strange paradigm; why is it so successful when selling something but often so hopeless in a workplace? How can you work to make your business email missives more effective using some handy tips using in email marketing?
Make your email subject relevant to what you are talking about
This is rule number one with email marketing and usually what gets people to open the mail and click any links. It helps people to filter what they deem important or just plain old junk.
Use bit-sized text to communicate the key points
Think about how people read websites in this day and age. They skim, they look for ordered points and want to know quickly what they have to do with the information
Only email when you actually have something to say
You don’t like your time wasted unnecessarily so don’t do it to others. Try and figure it out yourself before you need to ask others. Or go and ask your question directly if it means you can get an answer and continue the flow of your work.
Send information to those who want it
Good email marketing works because of the opt-in culture surrounding its implementation. It means people have agreed to receive your information. In the workplace, think before you CC in every Tom, Kim and Hilary.
Don’t be a Spammer
Even in a workplace, those who overuse email soon get a reputation and annoyed recipients will respond by ignoring email, answering in their own time (sometimes with long delays) or refusing to deal with you.
Achieve the goal of a business email
Email marketing success is measured, in real terms, when a sale is achieved or an exchange of some value is made. This is also the case when your communicating in a business email at the office. The point of that email is to achieve an outcome. If the communication doesn’t deliver what it set out to do, you may want to look at what you’re doing, how you’re communicating and work to improve it.