Why Placing Ads In Blogs Can Be A Negative

Why Placing Ads In Blogs Can Be A Negative

The idea of creating a blog and living off advertising is tempting. Many have tried it. But unfortunately when you decide to gain capital by inserting those first ads and announcements, things aren’t that simple. Money does not usually flow as one hopefully predicts, especially for small businesses. Bloggers end up getting discouraged and questioning whether this strategy is worth it – and rightfully so. We’ll explain here why placing ads in your blog might not be the best approach to take.

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How Facebook plans to take over content

How Facebook Plans To Take Over Content

Mark Zuckerberg and his team have always had a long-term vision for Facebook, a vision that seems to expand with every passing year. This platform is increasingly close to becoming an all-in-one social media outlet so that our online experience, especially when it comes to content, develops mainly within this blue and grey social media dominator.

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Content Marketing in Australia: 2016: What you need to know

Content Marketing in Australia 2016 Report: What you need to know

It’s that time of year when many marketing groups release predictions for 2016 and wrap up 2015. There’s one piece of research that we look forward to getting stuck into each year, the Annual Content Marketing Survey of Australian marketers from the Content Marketing Institute and ADMA.

So what did we learn this year?

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Why Content Marketing Works for "Boring" Businesses

Why Content Marketing Works for “Boring” Businesses

Do you run a new-age, uber-cool, Instagram-worthy SaaS business? If so, you probably find content marketing a breeze.

Or do you run an accounting firm, lawn-mowing business, or a cleaning service?

“Content marketing? Oh yeah, it’s not applicable to my business…”

If this sounds familiar, we need to sit down for a little chat.

It may surprise you to learn the number of businesses in the “not so fun” category pulling off content marketing. You’ll even find some doing it with flair.

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How to Create 10x Content for Your Business

How to Create 10x Content for Your Business

The term “10x content” was first coined by Moz’s very own Rand Fishkin back in May 2015 during one of his Whiteboard Friday videos titled “Why Good Unique Content Needs to Die.” Ever since then, 10x content has become a popular discussion topic among content marketers all over the world. And rightfully so – it embodies a new successful content strategy for 2015 and beyond. So what exactly is 10x content and why should you include it in your own content strategy?

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Mini-Marketing School with Google Primer

Mini-Marketing School with Google Primer

Last week I received a notification informing me of a little something called Primer. Primer is a mobile application by Google that teaches short, sharp lessons in marketing.

As Google describes it, “Primer is a fast, easy way to learn new marketing skills. You can take our bite-sized lessons wherever and whenever you have five minutes free.”

The app boasts a super slick interface as you’d expect from a Google-built application and its lessons cover advertising, content, measurement and strategy.

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Content Distribution: Where do you start?

Content Distribution: Where do you start?

Today, more than ever, your customers are immune to traditional advertising methods. They record TV shows so they can fast forward ads, and they skip over newspaper and magazine advertisements without a second glance. People hardly lift their eyes from their phone long enough to see your ad on a train station billboard.

So how do we get their attention? Modern marketers know the smart money is on content marketing.

In case you need a refresher, content marketing is providing real value to your customers by way of producing useful readable, watchable or hearable media.

High-quality podcasts, blogs, e-books and videos are all examples of content.

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Growthverse

Growthverse: The interactive tool for finding marketing tech solutions

Marketing is a finicky beast.

We’re reaching our customers on different media, on different platforms and on different devices. A contact here, a contact there. Focusing on core metrics, conversion rates, and a defined message – and all this while also trying to run our company.

You’ve looked into solutions from Marketing Automation through to Content Marketing. And you’re wondering if it’s worth the cost, and the time.

It can seem like a face-in-your-palms mess, but thankfully there is some respite.

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Targetted advertsing

Does Targeted Advertising Work in 2015?

In 2015, online advertising has increasingly become targeted to users – even Apple may be aiming to do this based on your wallet’s capacity. In response, many consumers have turned to ad blockers and tracking protection tools to limit their exposure to online ads.

So if targeted marketing is becoming more personalised, why are more users turning to ad blocking tools? And why is the trend from consumers today to block the very ads that marketers thought they desired?

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Google+ Community Pages

Using Google+ Communities to Promote Your Content

Google+ business pages help make your site more SEO friendly in the eyes of Google. But taking it a step further and creating a Google+ community page (or pages) will also help you promote your content and become the authority in your niche.

Google+ still feels like relatively new marketing terrain, so it’s a good time to get ahead of the game, establish a strong foothold and boost your business with Google+ communities.

This article will explain why Google+ communities are so convenient for SEO in 2015 and how to get started with your own community page.

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