The idea of creating a blog and living off advertising is tempting. Many have tried it. But unfortunately when you decide to gain capital by inserting those first ads and announcements, things aren’t that simple. Money does not usually flow as one hopefully predicts, especially for small businesses. Bloggers end up getting discouraged and questioning whether this strategy is worth it – and rightfully so. We’ll explain here why placing ads in your blog might not be the best approach to take.
It’s that time of year when many marketing groups release predictions for 2016 and wrap up 2015. There’s one piece of research that we look forward to getting stuck into each year, the Annual Content Marketing Survey of Australian marketers from the Content Marketing Institute and ADMA.
So what did we learn this year?
Or do you run an accounting firm, lawn-mowing business, or a cleaning service?
“Content marketing? Oh yeah, it’s not applicable to my business…”
If this sounds familiar, we need to sit down for a little chat.
It may surprise you to learn the number of businesses in the “not so fun” category pulling off content marketing. You’ll even find some doing it with flair.
The term “10x content” was first coined by Moz’s very own Rand Fishkin back in May 2015 during one of his Whiteboard Friday videos titled “Why Good Unique Content Needs to Die.” Ever since then, 10x content has become a popular discussion topic among content marketers all over the world. And rightfully so – it embodies a new successful content strategy for 2015 and beyond. So what exactly is 10x content and why should you include it in your own content strategy?
Last week I received a notification informing me of a little something called Primer. Primer is a mobile application by Google that teaches short, sharp lessons in marketing.
As Google describes it, “Primer is a fast, easy way to learn new marketing skills. You can take our bite-sized lessons wherever and whenever you have five minutes free.”
The app boasts a super slick interface as you’d expect from a Google-built application and its lessons cover advertising, content, measurement and strategy.
Marketing is a finicky beast.
We’re reaching our customers on different media, on different platforms and on different devices. A contact here, a contact there. Focusing on core metrics, conversion rates, and a defined message – and all this while also trying to run our company.
It can seem like a face-in-your-palms mess, but thankfully there is some respite.
In 2015, online advertising has increasingly become targeted to users – even Apple may be aiming to do this based on your wallet’s capacity. In response, many consumers have turned to ad blockers and tracking protection tools to limit their exposure to online ads.
So if targeted marketing is becoming more personalised, why are more users turning to ad blocking tools? And why is the trend from consumers today to block the very ads that marketers thought they desired?