Content Marketing Sydney
Every year, there are a few landmark events in Australia for digital marketing: the upcoming Content Marketing Sydney event, from March 16-18, 2015 at the Sheraton on the Park in Sydney’s Hyde Park, touts itself as one of the biggest.
The inbound method hinges upon content. Without excellent content, companies don’t stand much of a chance at succeeding with their online marketing efforts.
Content is the new standard when it comes to the ways that companies attract new business. A survey by major research company RfK Roper showed that 70% of consumers would rather learn about a company through a collection of articles than an advertisement. Even though consumers understand that companies are selling something, they reported being fine with that as long as the content they consume is valuable.
What do consumers expect today? A visually engaging eCommerce experience that manages to make them feel like it’s also personalised and aimed at them. This is especially relevant among those of the millennial age bracket, born 1980-late 90’s, also known as the “YouTube generation”.
A recent study from Digiday found that 52% of consumers said that watching videos makes them more confident about their purchase decisions. However, people are not just more confident about buying a product, they’re also more likely to share the product. Invodo states that 92 percent of mobile video viewers share videos with others. And we all know that mobile marketing is bound to keep growing. So yes, video is and will be a vital element of any digital marketing strategy.
To quote Kim Goodwin from Designing for the Digital Age, “[buyer] personas are archetypes that describe the various goals and observed behaviour patterns among your potential users and customers.” Personas help all – Marketing, Sales, Product – internalise the ideal customer we’re trying to attract, and relate to our customers as real humans. Understanding your buyer persona is vital to driving content creation, product development, sales follow-up and just about anything relating to customer acquisition and retention. So how do you actually make one? The good news is they aren’t super difficult to put together. Below is a guide on how to best create and define the best buyer persona for your B2B Marketing Strategy.
Inbound marketing is undoubtedly one of the most effective ways to market a business (93% of companies using inbound marketing increase lead generation) and being effective means regular content creation that engages. You’re a good person right? You don’t mean to bore your audience and you think “If they just got to read it all they’d realise what a smart informative person I am.” So maybe you just don’t know how to express it through your content. Sadly, that’s the reality of all content production. But what if you knew better?
Hashtags have become part of every day social media engagement, but it has been a while since we’ve stepped back to consider the basics of this often underestimated SEO booster. Hashtags are a way for social media users to tag their posts with keywords, which in turn makes them easier for social networks to organise and users to search — this is common knowledge for a digital marketer.
But who first decided to put a pound symbol in front of a word to start tracking trends across social networks? How can you use them for your business/brand? What social platforms favour the #? And maybe the most important question of all: Are hashtags here to stay?
This article aims to answer all these questions, plus give Marketers a few handy tips. Continue Reading
The human brain processes visual information 60,000 times faster than the time it takes for the brain to decode text. A picture can literally speak a thousand words and humans are forecasted to produce more data in the next five years than we have in the last 5,000. Wouldn’t you rather view dry text and statistics rolled into an appealing visual with focused data, good design and a shareable story? This is why Infographics are skyrocketing and why I did the research, collected expert opinions on the topic, gathered the best examples and sprinkled some advice based on my own professional experience on what makes a great infographic, regardless of industry.
A huge number of marketers are starting to embrace content marketing: it was reported that almost 70% of Australian marketers were expected to increase their content marketing budgets this year.
This is partially due to the rise in demand from online audiences: it is clear that readers online expect businesses today to create more and more content to fulfil a variety of their needs.
In 2013, the Content Marketing Institute released a report on the state of content marketing in Australia.
In the report, statistics showed that 96% of Australian B2B marketers were using content marketing. This figure was larger than the number of marketers in both North America and the United Kingdom who are using content as a marketing channel. The study went on to report that on average, B2B marketers in Australia use 12 different kinds of content marketing tactics.
It might be encouraging for many content enthusiasts or aspiring marketers to hear that 9 out of every 10 marketers in Australia are incorporating content into their strategy, especially when you consider how difficult content marketing in a B2B context can be.
Set up offline access so that the next time you find yourself without internet, especially while traveling or waiting it out at airports with congested Wi-Fi services, you’ll still be able to view your files and edit your documents, spreadsheets, presentations and drawings/designs. This article will serve as a helpful guide to set this up.
