Thinking of taking a new campaign into the bright world of digital? Well things have changed since the good old days. Here are some things you’ll need to consider before, during and after you take the plunge into the brave new world.
Start with a strategy
Start at the very beginning; know what you’re setting out to achieve and how you’re going to achieve it. Outline what your aim is and the objectives of how you will achieve this aim. Include your three or four key messages, your audience segments and tools you will use to deliver the digital marketing campaign into the marketplace.
State what your desired outcomes will be and how you evaluate the success of your campaign. With every campaign there will be learnings from what has worked and what could have been improved. These are particularly important when you are dealing within a new space; either digital on the whole, or a new social platform, positioning approach or product.