Having a fast loading, error-free, highly-optimised website is essential for growing your business and achieving business goals.

Learn how our tech team can give you a clear roadmap for a 5 star website.

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Custom design, mobile and tablet responsive, optimised for SEO…we build killer websites that will inspire your audience and drive new business.

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Bottom line, choosing the right social media platform for your brand as well as the type of content to be produced is a critical step. I decided to put together a graphic outline of each:

Nevertheless, it’s always great to have a more demographics-based analysis to help you decide. Found this great one by Red Website Design:

With so many platforms available, we decided to go with the top three for marketers and hope that these graphics will give you a better understanding to help you decide which one to focus on and invest more time in for your business.

The post Which Social Media Platform Is Best For Your Business? (FB, Twitter, IG?) appeared first on Inboundly.

If I’m a small business, do I need a Social Media Manger?

By all means, yes. You need a Social Media Manager because just like you devised a business strategy, you’ll need to map out a strategy for all of your social media networks. If you do not formulate a solid strategy to then analyse the results of your actions on Social Media then you’ll be shooting blanks and will not know what steps work best or if the objectives you set out have been achieved.

Most of the time, small business owners want to try to be their own Social Media Managers and soon enough they realise just how time consuming this can be. Even with automated posts, social media marketing now requires a less robotic presence and more knowledgeable, original quality content (captions, descriptions, blogging/guest blogging). This is not just to acquire backlinks or get your products/services out there, it’s also to network with others in your industry who are also active on social media. Which is why, despite being a small business, if you’re not an expert at Social Media Marketing then you should plan to have one down the road, especially if your business expands.

Is Social Media Manager the same as a Community Manager?

No. The Social Media Manager will take care of strategy and a Community Manager takes care of fieldwork. Meaning, the Social Media Manager will create the Social Media plan (scan the web, distribute the budget), set goals, and choose the social networks that are best for your business so that the objectives are met. The Social Media Manager will also analyse the results and change/modify the strategy if needed. The Community Manager, on the other hand, will perform all the actions that were set forth in the strategy in order to achieve goals. Here is a great article from SEJ titled What’s The Difference? Community Manager vs. Social Media Manager. In summary, a Social Media Manager is the one in charge of plotting a strategy and analysing the results and a Community Manager is the one who carries out the actions to achieve the goals of the strategy and is the middle person when it comes to customer service. Of course, these two roles become more prominent depending on the expansion of your business/product. Many times the small business Social Media Manager might take on the role of Community Manager as well.

How to become a Social Media Manager? 

If you’re set on becoming a Social Media Manager, the most important piece of advise is to take a current course backed by a large company for which you know you will obtain certification and the knowledge necessary to perform this role at a professional level. The top three I recommend are online and given by Hootsuite, Coursera and Udemy. There are plenty of other choices, even at regional levels/universities, but make sure the course includes all the elements mentioned below.

What does a good Social Media Manager do?

The duties/tasks of a Social Media Manager are very important given that they are largely responsible for the online communication strategy of the business. Below is a graphic outlining the most important aspects of the role of Social Media Manager in 2016.

So far, these are the top tasks that can be laid out for the standard role of a Social Media Manager in 2016. One thing I would add would be the need to “master the use of Google’s Knowledge Graph,” for much better reach. If the company is big enough to incorporate a Community Manager, this role will comprise the mission to build, manage and administer a community on the different platforms of social media, with the aim of establishing and sustaining a lasting and reciprocal relationship.

Social networks as a customer service channel

Nowadays, almost anyone can use social networks but for a business to have a professional presence in social media platforms it is beneficial to hire an expert. Remember, obtaining a new customer costs 5 times more than to re-sell to an existing and satisfied customer. A complaint can sometimes even be a gift from a customer. Why? Because through social media, we can reduce the number of dissatisfied customers (surveys, creation of more tailored products, competitor analysis, product promotions, etc.). The moment a complaint comes in, it’s an opportunity to listen, understand, empathise and apologise to the customer, along with subsequently thanking and resolving the complaint.

Now, if you’re wondering which social media platform might work best for your business, stay tuned for my next article.

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Advertising is one of the most common elements of a marketing strategy – or at least it’s one of the faster lanes to take when marketers think of how to monetise their content. But it’s not the most suitable plan in many cases. If your blog is not getting the results you want, don’t assume that blogging just isn’t your thing – instead consider that the wrong approach has been taken.

Before you decide to go down the path of ads and announcements within your blog, think about the following.

Monetising solely via ads/ announcements is one of the slowest ROI ways to generate capital

If you have a blog with a few hundred daily readers and you think that it’s time to make the leap, first calculate. For example, let’s say a relatively new blog in Australia has 1,000 visits a day, with a click through rate of 0.1% and each click earns you 0.1 AUD, that means you would earn exactly this: 0.1 AUD a day = 3 AUD per month = 36 AUD per year. This is for all the marketing efforts and costs it takes to maintain a traffic of 30,000 monthly visitors.

Ads essentially compete for the attention of your reader

Stop thinking of the cents you’ll generate for a minute and focus on the attention grabber effect an ad may have. When you insert an ad you’re also inserting an element that is competing for the attention of your readers. Every time you write a post or produce a video you invest valuable time to create quality content. You aim to capture a few minutes of your readers’ time or at least spike enough interest to get them to come back to it (or even better, share it).

The point here is that the ads you are trying to make money off are also aiming to do just that – thus becoming a competitor within your blog. It’s important to ask yourself if the ads you decide to insert may actually eclipse your own content. This can even result in a loss of constant traffic, which is ironic, because traffic is what you need to gain any capital from ads.

Ads may negatively affect conversions within your blog

Every element in your blog that invites readers to take action is part of your strategy to better assess, analyse and guide your next steps in the world of content marketing. Maybe you want your readers to read a post and share it via social media, or simply to subscribe to your newsletter. Each of these carries it’s own call-to-action. The problem with ads is that they also compete for these clicks. If clicks increase for the ads you place, then they will most likely lower for the rest of your page, which ultimately affects the retention and conversion rate of your visitors.

Ads can interfere with the objective of your blog

As a blogger, one of the main objectives is to avoid bounce rates and have readers stay on the page to read interesting, relevant content. This connection with users can be broken if ads become nuisances that the reader isn’t even searching for, leading to page abandonment with little possibility of a re-visit.

Ads require time investment and can jeopardise your reputation

The reality is, ads require some time investment on your part, because in order to gain any worthy capital from them you need to manage software, analyse results, optimise and analyse again. This takes away from the time you could be investing in creating original, innovative and engaging content for your followers. Also, the display of ads on your page might not coincide with what your readers are looking for. Merely placing these ads on your page can pose a risk to your image and reputation, especially if they’re not aligned with the products and services you’re directly recommending or using. This one might not be that big of a deal, but it is definitely a factor to consider before deciding on which ads to opt in for.

Ads can slow down your site

One of the leading causes for visitor abandonment even before the site fully displays is its loading speed. Obviously there are several factors that slow down a site, such as programming styles, complex themes, images, storage, cache…and yes, ads. If you decide to place several ads, always check the loading speed of your site after they have been placed.

Readers may come to feel like a cheap commodity

On the one hand you’re trying to make your readers feel important – but on the other, you want to monetise and sell their attention and clicks for cents to Google or other affiliated platforms? We’re all followers and readers of blogs that interest us, so as a blogger it’s always a good strategy to put yourself in the shoes of the reader. This is especially vital if you’re a blogger who has made quality the main point of difference. Beware, because cheap advertising can lower the bar.

So consider the complete picture, not just the money

The above points are there to remind you that there is more to ads than just the money. This is not to say that placing ads in your blog is a bad idea. If it was, we wouldn’t see them so often in so many blogs and news sites. This article is here to simply make the statement that ads with no real relevance or quality (just there for the cent gain) may not always be such a good idea. This is especially true for new blogs with little traffic. The goods news is that there are many other ways to monetise that can be more effective than ads. For example:

• Offering service that mobilises your readers (coaching services, consulting…).
• Creating products that your audience is looking for or commenting on (e-books, online courses, webinars, etc.)
• If you don’t have time to create your own product or service then be sure to promote one that you truly identify with and let your readers know this.
• Focus on your best skills. Maybe you’re a designer, writer, furniture aficionado or cooking expert? Why not use your blog as a platform to showcase and shed light on your own experiences and talents?

After reading the above, feel free to leave a comment to let us know how you’ve been monetising off your blog and what suggestions and advice you have for bloggers who are just starting out.

The post Why Placing Ads In Blogs Can Be A Negative appeared first on Inboundly.

According to one of the latest reports by the agency Parse.ly, published early September of this year, Facebook has officially overtaken Google as the main source of traffic. Meaning that the big news sites and online content portals receive more visitors from Facebook than from any other website – including Google search pages. Jaw dropping, right?

Back in September, Facebook launched a tool called Signal, which aims to overshadow Twitter as a platform for real time access to news and announcements. Facebook also launched Instant Articles, another project aiming to eclipse Twitter by allowing mainstream media to publish their content directly onto the social network without links.

The ambition to dominate continues with the recent revamp to the notes section on Facebook. In order to finally crown itself as the hub of all content on the Internet, Facebook wants you to start blogging within their platform. Just to give you an idea of the power of blogging: Did you know that 60 new blogs and around 1,500 posts are created every minute? According to Worldometers, about 4 million blog entries are published every day. Facebook wants in on all this content posting – they want users to create, read and share content without leaving their platform. That is the main reason behind its new interface for notes.

What does the new note interface consist of? 

Above is a screenshot of the new Facebook notes look and design. If you’ve ever tested out or worked with the blog publishing platform Medium, you’ll come to realise that some of its characteristics and even visual aspects are similar to the Facebook notes revamp:

• The primary image is enlarged as a header
• The size and extent of the title is expanded
• Formatting elements are added (bold, italic, etc.) with a system markup similar to that of wikicode (for example, enclosing a word with two asterisks makes it cursive)
• It allows bloggers to tag people and add hashtags
• It allows users to “like,” comment and share.

What advantages does the revamped Facebook notes have for bloggers?

With this revamp, Facebook is essentially inserting itself in the world of blogging platforms and competing with Blogger and WordPress, among others. Facebook already has more than 1500 million users. These are the users Facebook is counting on to become bloggers and readers of its revamped notes section.

I’m sure the Facebook development team asked themselves, “Why use an external service or platform and then take an extra step to share it on Facebook, when it can be done directly?” That question is a strong motivation for the powerful social media platform to try to attract bloggers and make them switch over, that and the commodity, immediacy and organic reach potential.

In my humble opinion, I think this revamp will have growing success. It will be received more and more by those who have never blogged but have the curiosity to start. Given its simplicity and the fact that it’s already integrated with the social media platform, it’s just an added incentive that doesn’t require the user to register externally. It might also very well attract those who have several thematic blogs and who want to publish their opinions or stories to reach those 1500 million.

When it comes to organic reach, we all know Facebook has internal algorithms to determine what content is shown to its users. It’s safe to presume that this new revamp will favour publications that are created within its own notes section and it will carry more weight than external links on users’ newsfeeds and timelines. This means that social media marketers will want to incorporate publications via Facebook as part of their social media strategies.

The next big plus is a strong base for interaction. Given that it will all be integrated within this powerful social media platform, the likes and comments of these microblogs are more frequent and visible. In the end (and putting aside SEO rankings and monetisation via ads as well as traffic statistics) what bloggers tend to appreciate is being read and being responded to. This new notes section gives way to that.

And the downside?

The main downside that many might frown upon is the fact that content published via these microblogs will not be yours, but rather they will be the property of Facebook. Given the policies that users agree to by using their platform, Facebook can essentially use content as they please. They can make money by inserting ads in your content pages without sharing any of the capital with you, or maybe conceding to a commission they see fit.

After reading all this, it’s up to you if you want to get on board with Facebook’s attempt at dominating content.

The post How Facebook Plans To Take Over Content appeared first on Inboundly.

So what did we learn this year?

Better strategy, less effective

This years survey raises questions about effectiveness.

28% say their organisation is effective at Content Marketing (1% down from last year)

55% say they know what an effective or successful Content Marketing program looks like

46% say they have a documented Content Marketing Strategy (up by 10% from last year).

So Marketers say they’re slightly less effective this year, than last, but more have a documented strategy this year and fully understand what they should be aiming for. So why are only 28% producing effective Content Marketing?

Building an audience, with no hard sell

If your organisation has just started with Content Marketing, you may have shared some blog posts, maybe some videos, had a few clicks, but not had a spectacular response. Don’t be deterred. Content Marketing takes time, and you must firstly build an audience before selling to that audience. Positioning your organisation as an expert in your field doesn’t happen overnight. Founder of the Content Marketing Institute Joe Pulizzi suggests it takes 15 – 17 months of consistent content creation and distribution to get consistent results.

Producing the right content for your audience

46% of Marketers have a documented Content Marketing strategy, but staggeringly 40% have one, but it’s not documented. So where is the plan? How do you know from week to week what you’ll be producing for your audience. How do you know what your audience pains are in your industry, for you to help alleviate them? Do you even know your audience? Content Marketing must be planned, making sure you fully understand your audience, their needs, buying preferences and goals. Unless you fully get your audience you’ll never deliver content that addresses their needs. Creating buyer personas will help you talk specifically to your desired audience.

You need to ensure you get organisational buy in for your documented strategy. There is a reason why 64% of Marketers say team meetings about Content Marketing are valuable, within your organisation there is a raft of expertise in your field to tap into. 69% of Marketers are challenged with producing engaging content, maybe getting into the mindset of thinking like a publishing company is one of the best ways to build audience engagement, whilst tapping into those channels where your audience are likely to be.

Distributing your Content

87% of Marketers say they will produce more content next year. Is your organisation effective at distributing content and then measuring it’s success? It’s key in Content Marketing to have a documented strategy for distribution, there is no point in putting your efforts into writing blog posts for your website and then not sharing them to communities where your targeted audience are likely to be. Make sure you measure the performance of each piece of content, it will help you make decisions of what works, or doesn’t, so you can tweak your plan to suit your audience.

No one said it would be easy

And it isn’t. But with the right planning, a documented strategy and a distribution plan in place there is no reason why your business can’t get more effective with Content Marketing. With 32% surveyed stating that their organisation’s Content Marketing is still in the adolescent stage there is still a whole lot of opportunity for businesses and industries to tap into the lead generation opportunity that is Content Marketing.

Check out the full research presentation from here and use the learnings to make your businesses Content Marketing more effective.

The post Content Marketing in Australia 2016 Report: What you need to know appeared first on Inboundly.

Well, the time has come to stop ignoring Pinterest. From Nordstrom to GAP to Myer, some of the world’s biggest names are using Pinterest – and using it well.

Pinterest is now one of the largest social sharing networks, and it’s continuing to grow. Here’s a few reasons why you are missing out if you’re not yet on Pinterest:

• It now drives more traffic to websites than Google+
• In the last few years, Pinterest hosted more adult users than Twitter and Instagram
• Customers spend more money when referred to a business by Pinterest – more than Facebook
• Over 80% of the content on Pinterest is re-pinned content
• And 70% of its users generate brand engagement, not the brand itself.

So, What Exactly is Pinterest?

Pinterest is a social network for sharing images online. You can classify it as an image-based social bookmarking tool with a hyper-engaged user base.

Once you take, share or copy an image, it’s loaded to the site as a “pin”. You can then catalog these pins onto Boards belonging to you or other users – think of it like a virtual pinboard.

“So what’s the difference between this and Instagram?” you ask. Apart from some platform differences, it all comes down to that “E” word that seems to evade us: engagement.

So Who Are These Hyper-Engaged Users?

In the past, females have dominated the Pinterest demographic. Fashion, home improvement, bridal, baby and more, ruled supreme. But today, the male population is catching up and men are now the fastest growing user base on Pinterest.

Any industry that yields, beautiful images will appeal to the Pinterest masses, however, not every industry is going to thrive. Service providers like accountants, cleaners, drivers and personal services may struggle to create enough content to fuel their Pinterest channels. Creating stunning photos of balanced books and newly cleaned carpets can only take you so far.

I Think My Business Qualifies – How Do I Make it Work For Me?

Let’s cover some basics:

• Get a username that is your company name
• Make sure your business name and logo are apparent
• Fill in your website address and bio – leave no field blank
• Connect your Facebook and Twitter accounts.
• Download the Chrome “Pin it” extension for faster pinning
• Pin A LOT of images – but only use high-quality images
• Include your content, products and blog posts in your pins
• Add a well-written description
• Comment, like and re-pin other user’s pins
• Use #hashtags.

The above list is the bare minimum – the everyday stuff you should be doing to keep your Pinterest campaign ticking over. But be aware, doing only the above is the equivalent of a feeble attempt at running a blog. No one will listen if your heart is not in it.

Now let’s get a little more advanced.

Treat Pinterest Like You Would SEO

With all types of content, SEO should be in the back of your mind. Yes, it’s an image sharing platform, but associated text and backlinks of a post plays a huge role.

For some, Pinterest is gunning as a replacement for Google search. It grows smarter by the day and adds suggestions and related images to search queries. So in your Pinterest marketing efforts, think like your clients. Suitable images, board names and descriptions will help your ideal customer find you.

Instead of boards called “Things that make me go wow!” think like a search engine. Drill down to the details of the board and what’s displayed. Christmas recipes for families on a budget, craft ideas for kids, seaside getaways for the romantic… you get the idea.

Neither your customer or Google have any idea what “Things that make me say wow!” means. Be specific and get creative, or risk being brushed aside.

Attract Customers With Pinterest Only Offers

Running offers and campaigns on Pinterest can drive huge amounts of traffic.

Simple ideas like “Pin & Win” work well when trying to increase exposure. Customers could pin images while enjoying a meal at your restaurant. They could take snaps wearing your fashion line or pin an image designed by you.

There are certain rules to where you can send people who click the image. The idea is to send them to your website to explain how the competition works and capture an email address while you’re there.

Ask customers to hashtag the pin to gain entry into a competition and announce the winner with fervour. The success of a campaign like this is based largely on the main prize. It needs to be worthwhile for users to re-pin, and it needs to be in line with their goals.

Get people excited about the campaign and the prize. Ask them to join your email list or like your company on Facebook to stay afloat of the next giveaway.

Learn From The Big Players in Your Industry

In Australia, the industry is ripe for the taking. We’re lucky enough to enjoy a less saturated social network scene (although that’s not always a good thing). Pinterest is somewhere a company can grow and emulating brands doing it well is key.

Myer’s Pinterest page has the tag “find wonderful”. It’s as close to an online store as you could get without being one. It entices users to discover for themselves what’s on offer at Myer with grace.

They gear the front page toward females. With images of latest fashion trends and gift ideas, it’s hard not to explore a little further. From the images to the timing and board titles, they are doing Pinterest perfectly. This page screams for users to re-pin, share and comment. At the same time, it plants the seed that says “I need to get to Myer to pick up my Christmas shopping/races gear/birthday gift for mum.”

Where do I Sign up?

In short, Pinterest is a worthy experiment for your business.

It releases you from metrics such as Likes and Retweets. It invites actual interest in the products and services you display. It also provides a genuine marketing platform where you can escape the social media crowds while attracting targeted traffic.

Images have a longer half-life and a bigger impact on your target market than Tweets and Facebook Posts alike. We’ve only scratched the surface of what Pinterest can do for your business – do your research and get in before the masses cotton on.

The post Pinterest: Why It’s The Next Big Thing In Marketing appeared first on Inboundly.

How 5G will change our everyday lives

The higher performance 5^th generation wireless is expected to come into full play by 2020, and it will take us to places we’ve never experienced before. Billions of sensors will be built into appliances, security systems, health monitors, wearables (smart watches) and numerous other gadgets.

The leap of speed that will be provided by 5G will allow self-driving cars to be fully efficient, video chats will feel like you’re in the same room with the person you’re talking to. Cities will be able to monitor traffic congestion, pollution levels and parking demands and feed that information into your smart car in real time.

Words just aren’t enough to create the hype 5G technology deserves, so I’ve included a video released by CNBC international in June of 2015. Have a look:

How 5G will change marketing

And there’s another reason to get excited about 5G and its contribution to new realities. 5G will push augmented reality and virtual reality into the mainstream – things like walking directions, product prices, hologram video chats, projecting data into car windshields to name a few. As a marketer, I can’t help but imagine how online marketing will seep into all this.

Just like with the mobile marketing sweep, Ads and campaigns will make their way to those screens as well. With 5G, download speeds will be 10Gbps, and self-driving cars will be able to process and react in real time. It’s going to connect the world in ways that seemed impossible before while bringing even more people and appliances online.

Online marketers, this just further confirms the reliance and need for all industries to invest in digital marketing strategies. It also confirms a new wave of platforms and outlets for inbound marketing (PPC campaigns, Ads, Customer Acquisition, Blogging in real time) that will come into play for the modern marketer.

How 5G will work

Over 20 global companies working on 5G are either competing or collaborating on research projects to get 5G up and going for all users in the next five years. It is estimated that by 2020 each user will consume around 1GB of data per day. Japan wants to play host not only to the 2020 Olympics games, but also to the world’s first commercial next generation network.

Let’s face it, at the moment it’s tricky to get more than a tweet out of a packed stadium with too many people all using the same “mast.” The decentralised nature of 5G could in effect provide each user with their own mast or more precisely, antennae. Using smaller millimetre wavelengths makes tight packing and super high frequency operations possible, 10x higher than our 4G handsets today – resulting in blistering data speeds. While current cell networks (3G/4G) use anywhere between 800-2500 MHz, the 5G system breaks the speed record with up to 73000 MHz (73GHz) of a wireless spectrum frequency that up until today have only been accessed for commercial and military operations. This permits the next generation network to tighten the gap between waves, allowing the elimination of delays and acceleration of transmission, opening the door to a new collection of real world applications.

The 5G future

So what will 5G mean for the online marketer? It means that there will be many more outlets for the world of Ads, content marketing and customer service. Although this technology is still tagged as “upcoming,” it’s important to always be open and innovative to what is about to come, especially when it comes to the “Internet of Things (IoT)“.

Being ahead of the game means prepping adequately and letting your imagination flow to start planning out possible strategies. With this type of forward thinking, your business will get that initial marketing foot one step ahead of the competition. And with the enhancement of such a tremendous upcoming mobile network generation update, the possibilities are seemingly endless.

The post How 5G Will Change Online Marketing As We Know It appeared first on Inboundly.

Managing an online store can be a tough job. More often than not a lot of money and time is invested to increase conversions – but how are these results measured? Here we’ll review the 5 major eCommerce metrics of today that allow business owners to really get to know their online store customers and optimise sales.

1. The cost of acquiring a customer

This e-Commerce metric serves to obtain the average cost of each acquired client and also to better evaluate the profitability of marketing strategies and campaigns. The cost of acquiring a customer is calculated by dividing the total amount invested in sales (any action that aims to attract more sales) and marketing efforts within a certain period by the number of customers that have been acquired during that timeframe.

For more detail on calculating the cost of customer acquisition, read this great post by Kissmetrics.

2. The value of the customer life cycle 

This is one of the most important eCommerce metrics. The value of the customer life cycle represents the total income generated by the customer in eCommerce purchases starting from user registration. It is determined by multiplying the average profit that the customer has generated in a year by the number of years, subtracting the acquisition cost. Refer to this intro guide to better assess customer life cycles in eCommerce.

3. Multiple eCommerce metrics: customer satisfaction 

There are several tools that are used to interpret the preferences of clients, such as psychological graphs, search engine history, demographic studies, etc. However, beyond these statistics, Customer Service and Experience is what serves as a valuable source for suggestions and tips and it’s a better indicator of customer satisfaction within the eCommerce industry.

Those in charge of assessing Customer Service must have complete knowledge of the products that are offered in the online store in order to meet the needs of buyers. Once the most popular products are identified, a customisation strategy can be implemented to help offer products and services related to the client’s purchases.

4. The conversion rate

Generally, when someone refers to obtaining online store buyers, the term conversion rate pops up. These eCommerce metrics express (in percentage) the number of visitors that converted to buyers or customers. The conversion rate is one of the main success indicators of good eCommerce.

5. Return on investment (ROI)

Did you know that it is more profitable to keep a customer than to get a new one? That most sources confirm that “it costs between 4-10 times more to acquire a new customer than it does to keep an existing one?”

Once you’ve acquired a good amount of customers, always prioritise customer retention above customer acquisition. Many online stores make the mistake of calculating eCommerce ROI based on the data of a single sale. In order to know the exact economic value that a customer represents for a company, calculate the ROI based on all purchases made by that customer. You must take into account the value of the life cycle of a client (as mentioned in #2).

Assessing your eCommerce success

Nowadays, there are several customisation tools and software to help small businesses launch their eCommerce stores. These include Shopify, Woocommerce (for wordpress) and many more, all of which allow business owners to improve conversion and increase both the average cart value as well as number of sales. The Saas model used by Blueknow can transform a complex product into an easy-to-use tool. Have a look at a list by BusinessNewsDaily of the best eCommerce software for small businesses in 2015. Remember to always use the above 5 metrics as a solid initial base for your eCommerce strategy and assessment.

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Main Image By Mydhili Bayyapunedi 

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