LinkedIn, the social media networking platform for professionals with more than 364 million users worldwide and an opportunity for digital marketers to professionally network and get their names out there. Just to give modern marketers a better idea of current demographics, LinkedIn’s Newsroom confirms there are over 39 million students and recent college graduates on LinkedIn, making them the fastest growing demographic. That’s a big target. However, in order to strategise, aim and launch, it’s important to get to know the most promising marketing tools LinkedIn has to offer.
Below we gather the most current and effective tips out there to enhance your LinkedIn company page for business and marketing.