RIP old interface of Google Tag Manager, you left us on June 1, 2015. As early adopters roll their eyes, we present this article to welcome GTM V2 to provide an informative transition between the old and new interfaces (really for those who held off on migrating to V2). If you are fairly new to GTM, you’ll be able to visualise the basic differences and learn the renamed terminology.
The world of search marketing has been abuzz this week as Google announced new rules about search ranking penalties for “doorway” pages. These doorway pages are considered by Google to be low-quality websites designed to funnel traffic to another website.
For most businesses, April Fool’s Day is the opportunity to have a little fun.
A company might introduce a fake product, or perform a ghastly website redesign that involves lots of gaudy colours and images.
This is the standard that most people have come to expect. Every once in a while, however, a company executes a drastic prank that takes people completely by surprise.
In some cases, these pranks can even provide some valuable business inbound lessons for everyone else.
The new wave of the Internet is officially upon us.
At South by Southwest (SXSW) Interactive, a major American media conference, AOL co-founder and venture capitalist Steve Case focused his keynote speech on the three phases or waves of the Internet.
According to Case, the first phase was the birth of the web and the creation of the online landscape. This phase took place primarily in the late 1980s and throughout the 1990s. The next phase was between 2001 and 2015: this wave is what cemented the web and mobile devices as cornerstones of human culture.
The message has been loud and clear; ‘Write quality content and you will be rewarded with high-rankings from Google’. This is largely true, however many companies are missing out on this opportunity by neglecting to structure the content on their website in a way that makes it easy for Google to understand how these posts contribute to the companies authority on the topic.
Savvy marketers have known for quite some time that the traditional rules of marketing are changing. Because of the inbound revolution, companies and employees who cannot keep up with this shift in momentum will soon find themselves extinct.
Frank Underwood, Marco Polo and Matt Murdock are heading down under.
Netflix is expanding to Australia: the service will launch on March 24 on a variety of devices, from smart TVs by brands like Samsung, Sony and LG to Xbox and Playstation game consoles.
While competitors of Netflix like Presto and Quickflix are undoubtedly concerned about losing market share, for Aussie fans of television and movies this news is overwhelmingly positive.
As cinephiles are getting ready for binge sessions of their favourite films, inbound marketers should be paying more attention to Netflix’s business model. In fact, there are plenty of things that you can learn about marketing from examining Netflix and the way that it has shifted its strategy over time to meet the demands of a developing market. After all, you don’t bring in over $1.1 billion in revenue from over 57 million customers worldwide without doing a few things right!
As the hugely popular video service gets ready to debut in Australia, let’s take a look at three of the biggest lessons that inbound marketers can learn from the success of Netflix.
The inbound method hinges upon content. Without excellent content, companies don’t stand much of a chance at succeeding with their online marketing efforts.
Content is the new standard when it comes to the ways that companies attract new business. A survey by major research company RfK Roper showed that 70% of consumers would rather learn about a company through a collection of articles than an advertisement. Even though consumers understand that companies are selling something, they reported being fine with that as long as the content they consume is valuable.