Email tactics continue to dominate the digital marketing landscape.
According to statistics released recently by the Melbourne arm of the major global information services company Experian, both the volume and open rates of email marketing during the 2014 holiday season went up substantially compared to last year.
In Q4 of 2014, business products and services marketers sent over 20% more emails to potential customers. Perhaps even more importantly, email opens and revenues were both up during the 2014 holidays: the average email open rate went up 4.5% across all industries, and overall email revenue was up 7.4% over revenue in 2013.
Recently, we took a look at some of the top inbound marketing trends of 2014 that shaped the field during the past year.
It is critical analysing what happened in 2014 as we embark on a new year, but looking backwards is only looking at half of the puzzle when it comes to inbound marketing.
To fully prepare for the future, we also need to use information from the past to make predictions.
As the calendar flipped to a new year, here are some of the top marketing trends that we expect to see in 2015.
If you read our recent article on the effectiveness of infographics, then you’re freshly aware of the importance of visuals in today’s business world (encompassing all industries). Today’s article zooms in to a very important element of that visual marketing strategy: colour.
With only a handful of weeks left in the 2014 calendar year, now is the time for inbound marketers to reflect on what they can learn from what happened in their field this year.
Reflection of this type is important, because it helps marketers fully understand how marketing changed in 2014 and how these changes should impact their marketing plans going forward.
2014 was highlighted by several interesting trends that influenced the theory and practice of inbound marketing. By taking some time to examine and understand the top trends in inbound marketing that played out in 2014, marketers can do a better job at preparing for the future of this quickly changing field.
The big question is, can Apple do for the digital wallet what it has done for so many other consumer products? According to analysts, the answer is yes and this has big implications for small business owners. Apple may be able to do what Google Wallet and PayPal haven’t.
Set up offline access so that the next time you find yourself without internet, especially while traveling or waiting it out at airports with congested Wi-Fi services, you’ll still be able to view your files and edit your documents, spreadsheets, presentations and drawings/designs. This article will serve as a helpful guide to set this up.
In mathematical terms, the task of updating a website is a “constant” which means it’s ongoing, all year round, month to month or even on a daily basis. All businesses with an updated online marketing strategy know this very well and act on it. There’s nothing more disappointing than when you come across a site with great content but it’s so outdated that it’s hard to keep browsing through. This is why I’ve compiled a list of the most outdated website features today, so those of you who manage a business/site can read and hopefully not check anything off.
Blogging’s a great way of adding leads to the top of your funnel.
When used properly, business blogs act as the first touch in the relationship with a new prospect, allowing you to then maintain contact and take that relationship deeper with email (and phone) follow ups and more weighty content offers.
But a quick look at the blogs of most businesses is enough to reveal a raft of mistakes that are relatively easy to fix. A few small changes in your blogging approach will yield big returns, and may actually take your blog from a pointless waste of time to an inbound lead generating machine.
Let’s take a look at the six biggest business blogging mistakes and how to fix them: Continue Reading