The next generation of wireless is expected to take a huge leap by 2020. Despite it being only one generation higher than 4G, 5G networks are expected to be 66 times faster than 4G. Imagine being able to download a movie in 3 seconds rather than 6 minutes. 5G will do that – and much, much more.
Landing pages are a crucial part of the modern marketer’s battle plan.
With numerous tools now available to attract customers, you need somewhere to direct them that encourages conversions – without it, the tools will inevitably fail.
Enter landing pages.
Today, they’re easier to make than ever. Providers like Unbounce, LeadPages, and Instapage, let users create almost unlimited pages for a monthly fee.
Once you’ve found your niche in inbound marketing, the next step in surviving the jungle is to produce original content on a regular basis.
But sometimes the ability to produce content is hindered by the simplest of problems – not knowing what to write about.
This is a pain point for many content marketers.
When you can generate ideas fast it takes a lot of the hassle and headaches out of the task of producing for your inbound marketing campaigns.
Here are five idea generating machines that you can use to improve your game.
When it comes to digital marketing, data has become the go-to source for decision-making – but is this an effective strategy?
Customer data can be the key to figuring out how to best reach potential buyers. It’s safe to say that data acquisition and analytics are now an important part of the marketing strategy for any business. Knowing how to best evaluate, assess and implement such data acquisition and analytics has never been as critical as it is now.
Digital marketing is an essential part of business – and we should always be looking for ways to improve our strategies. The competition in the digital world to uncover the next great thing is hotting up – and Apple has made a bold statement with their latest targeted advertising patent.
We’ve all had that creepy moment online – when an ad pops up and you realise that you’re the target, based on your searches or clicks. When consumers access information online, brands refine their offers and marketing strategies, and target them to prospective customers. Apple’s new patent takes this a step further. Continue Reading
Sure, you might have a fascinating product or a great new service that you just know will be the new disruption in your industry.
That’s all well and good, but if you haven’t spent a significant chunk of time considering one specific part of your business model, the latest research shows you’re missing the boat.
We’re talking about the customer.
A new report from Experian shows that CMOs, whose departments often best understand their potential customers, are gaining more influence and leading the way when it comes to building customer-centric organisations. Continue Reading
If you’ve been following this blog for any length of time, you’re probably one of the enlightened ones who realises that the mainstream shift to inbound marketing is well under way.
New research by the U.K. staffing conglomerate Hays confirms what we’ve suspected for a while now: the gap between the supply and demand of Australian professionals with digital marketing skills is already a large one, and is only going to get larger in the coming months.