5 Essential Tools for Finding Lucrative Niches Online

This article will help answer the question: What is the most effective way to find a lucrative niche in 2015’s crowded marketplace?

Read on for the steps, tips and free resources available.

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Why Every Business Now Needs to be a Media Brand

What does your brand have in common with The Sydney Morning Herald and The Australian?

If you’re doing inbound marketing the right way, quite a lot.

“But wait,” you object, “I don’t publish the news! I sell widgets/services/[fill-in-the-blank]! That’s totally different!”

What’s becoming apparent to many though is that in today’s world of marketing, every company should be a media company.

To understand why, let’s take a look at the current situation in the media industry and how it differs from years past.

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Growth Hacking for Inbound Marketers

Have you heard about the new type of hacker running rampant in the business world?

This particular type of hacker is not out to get credit card info or bank account numbers, but they are out to make money.

These hackers aren’t trying to listen in on people’s phone conversations or log their keystrokes, but they are trying to win their favour and their business.

This type of hacker is known as a growth hacker. Growth hackers are those who use their creativity, technical skills, and curiosity to achieve one goal: company growth.

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Mobilegeddon: What We Know so Far

It wasn’t a comet, worldwide plague or flood of epic proportions.

But listening to the marketing media world tell it, Google’s mobile search algorithm update on April 21 was right up there with these violent natural disasters.

The update even received its own sensationalised name in the blogosphere: “Mobilegeddon.” BBC reported that Mobilegeddon would be the biggest Google algorithm change in years. Business Insider quite dramatically reported that Mobilegeddon could “crush millions of small businesses.”

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Taking inspiration from the Queensland Police’s Social Media: Lessons for Inbound Marketers

While many people were anxiously awaiting the premiere of the new season of HBO’s hit show Game of Thrones on Sunday April 12, there was one organisation that most people might not have expected to see getting in on the excitement:The Queensland Police Service.

In a laid-back Facebook update that included a reference to specific characters in the show, the QPS advised residents not to speed home just to catch the first episode in the new season.

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What Google’s ‘Doorway pages’ Penalty Means for Your Inbound Marketing Campaign

The world of search marketing has been abuzz this week as Google announced new rules about search ranking penalties for “doorway” pages. These doorway pages are considered by Google to be low-quality websites designed to funnel traffic to another website.

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An April Fool’s Case Study: 3 Inbound Lessons from Brand Builder Solutions

For most businesses, April Fool’s Day is the opportunity to have a little fun.

A company might introduce a fake product, or perform a ghastly website redesign that involves lots of gaudy colours and images.

This is the standard that most people have come to expect. Every once in a while, however, a company executes a drastic prank that takes people completely by surprise.

In some cases, these pranks can even provide some valuable business inbound lessons for everyone else.

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5 parts of PPC Ad

The Breakdown of a PPC (Pay Per Click) Ad

Pay per click advertising, or PPC, can be an integral part of any company’s marketing strategy, if done well. PPC is a form of advertising where you pay each time a person clicks your ad. A customer searches a query and your ad attracts their attention, generating a click through to your website. When done correctly, it’s a cost effective and targeted method of online marketing. This article will focus on the five parts that make up a PPC Ad to better understand and implement this into a successful marketing strategy.

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The Internet’s “Third Wave” and What it Means for Marketers

The new wave of the Internet is officially upon us.

At South by Southwest (SXSW) Interactive, a major American media conference, AOL co-founder and venture capitalist Steve Case focused his keynote speech on the three phases or waves of the Internet.

According to Case, the first phase was the birth of the web and the creation of the online landscape. This phase took place primarily in the late 1980s and throughout the 1990s. The next phase was between 2001 and 2015: this wave is what cemented the web and mobile devices as cornerstones of human culture.

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What the Rise of Inbound Marketing Means for B2B Sales

Savvy marketers have known for quite some time that the traditional rules of marketing are changing. Because of the inbound revolution, companies and employees who cannot keep up with this shift in momentum will soon find themselves extinct.

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