Twitter is just getting smarter and smarter when it comes to ecommerce brands. Although the below is not yet available in Australia, some companies are already utilising it with US based accounts. Ever since Twitter announced analytics for Twitter Cards earlier this year, which allows users to add images, videos and product descriptions to their tweets, it has significantly incremented the amount of users who re-tweet this content and click on these links to check out products (yes, thanks to that great visual). So it’s safe to say that the emergence of Twitter Cards for Ecommerce websites has resulted in smart selling for online business. In fact, HubSpot A/B testing found that tweets with images actually received a 36% increase in clicks, a 41% increase in re-tweets and a 55% increase in leads.
What exactly are twitter cards? you’ve probably already come across them. They allow you to add rich visual media to your tweets, thus making them much more appealing to the eye.