REAL ESTATE

Comments section on websites, in or out?

There was a time (back in 2009) when the comment section on a site was central to the product. Every detail was scrutinised, interactions debated and “comments per article” were even considered KPIs (Key Performance Indicators). Fast forward five years later to 2014, and the debate is this: though it was never the intention, time has shown that comment sections often create negative space and usually provide a negative experience for the reader, writer and publisher. This article intends to layout today’s debate with solid pros and cons to help you decide if and how you should integrate a comment section for your content.

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SMARTPHONE BLOG

Given Apple’s recent iPhone 6 release, I’ve rounded up my Top 5 Smartphones for Business & Inbound Marketing

There was a time when there was only one company on the lips of any business IT team when it came to cellphones: BlackBerry. Years have passed and a lot has changed since Blackberry’s boom and doom, which left a door wide open for competitors to jump into the business enterprise (Apple, Samsung, Nokia, LG and HTC). We’ve gone from blackberries to a range of phablets (phone+tablet).

As a customer and business buyer, it’s nice to have a wide choice of handsets, which allows me to select the best phone for my company’s requirements (this may differ depending on your industry). Therefore, in no particular order, here are 5 top smartphones for business use:

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Introducing: Google Drive Home Screens, brought to you by Google.

Google has recently updated Drive with brand new “home screens,” which provide an updated view to find your most relevant and recently edited documents, spreadsheets, and presentations.

Google Drive HS

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smart redesigning

Smart Redesigning can make all the difference: How the World Cup should’ve looked.

Whether you’re the customer drawn to a graphic or logo, or the designer behind it, it’s important to keep in mind: THERE’S ALWAYS ROOM FOR IMPROVEMENT. That is what makes the progress and innovation of any industry possible. With that said, we find ourselves in what is now considered to be a Visual era, where everything is branded and labelled and quickly picked up or discarded. It has never been more important for graphic/web designers to dive into what works and what doesn’t. This article aims to cover both, with examples, tips and a personal opinion on what this year’s World Cup should’ve looked like (FIFA aside).

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Why Every Site In The World Should Be Using CloudFlare

What is CloudFlare? In my own simple words: A website supercharger that also acts as a 24-hour bodyguard, in most cases, free of charge. In the words of their creators:

“CloudFlare protects and accelerates any website online. Once your website is a part of the CloudFlare community, its web traffic is routed through our intelligent global network. We automatically optimise the delivery of your web pages so your visitors get the fastest page load times and best performances. We also block threats and limit abusive bots and crawlers from wasting your bandwidth and server resources. The result: CloudFlare-powered websites see a significant improvement in performance and a decrease in spam and other attacks.”

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I personally am a visual learner, so feel free to also click play on this 5-minute intro video to CloudFlare.

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Managing Inbound Marketing Projects: Why TeamworkPM May Be a Better Fit

When it comes to inbound marketing some of the most essential services include: guiding clients to generate engaging content and tell a story about their product, brand or service through the creation of videos, blog articles, ebooks, podcasts, infographics, etc. Behind the curtain of such inbound marketing services lies the ability to manage projects efficiently, making project management software one of the most important elements of success for any business in this industry.

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The Global Warming Of Content Marketing

Ever since author/consultant Mark Schaefer published “Content Shock: Why content marketing is not a sustainable strategy,” there has been a wave of debate, speculation and significant opinions on the future of content marketing. Schaefer explained this shock principle as “The emerging marketing epoch defined when exponentially increasing volumes of content intersect our limited human capacity to consume it.” Therefore a content marketing strategy may not be economically viable in the future. The idea being that “content shock” will cause:

  • Deep pockets to win
  • The entry barriers become impossibly high
  • The economics created by Content Shock will eventually drive many content creators out of business

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#lightthedark puts Australian asylum seeker policy in the spotlight

lightthedark

“Many thousands of Australians tonight cried out for change,” said GetUp’s national director, Sam Mclean. “The truth is we just don’t know what’s happening in these places, the government’s shut off the lights, taking censorship to an unprecedented level.”

Overnight Australians from all walks of life joined an 8pm vigil to commemorate slain asylum seeker Reza Berati and protest the inhumane treatment of asylum seekers by the Australian Government. Continue Reading

Sorry seems to be the hardest word – What other brands can learn from iiNet’s major outage

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Illustration from the painting “Sinking Ship” by Bill Frederick

We all know it – the world literally stops when you have no broadband/wifi/internet access.  For many people and businesses across Victoria, Australia, in particular, their world stopped around 5pm yesterday and still remains on hold. I am one of these people.  I’m writing, researching and posting this article using tethering to my phone. What a palava.

iiNet is ‘Australia’s second largest ADSL providers’ thanks to a series of buy outs of smaller providers over the past years.  What is the relevance of that besides the shuddering thought of such a monopoly?

Being large means that when something goes up the wazoo it translates into lots of people being affected – and usually highly pissed off.  iiNet have been dealing with this crisis since yesterday so how are they doing with their communications and what can other brands learn from this approach. Continue Reading

Has Google made SEO impossible for small business?

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In the past the SEO playing field was reasonably even. There were plenty of options for small business owners to participate, with SEO packages starting from around $250 per month (less if you hired an overseas SEO firm). However, in the past couple of years Google has progressively updated its algorithm to discount (and even penalise) many of the methods these SEO firms had managed to turn into a systematic process.

What works now takes a lot of hard work by talented, knowledgeable, local people and unfortunately the cheap, small-business packages are simply uneconomical.

So, does this mean small-business is locked out of the search engine ranking party?

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