Last week I attended the Festival of Branded Content and Entertainment at Luna Park in Sydney. I have been interested in this idea of Branded Content for some time and attended with the aim of finding out more on the topic generally and seeking opportunities for our clients. Here is what I learnt:
It seems like every business is rethinking the impact of digital communication, including us here at Inbound Experts, particularly because we are regionally based organisation. For us, being connected means using digital platforms to take our messages and our products further.
In light of our own considerations, I was interested to read the Coalition’s ‘Policy for E-Government and The Digital Economy’ launched by Malcolm Turnbull today.