Search Engine Marketing

Search Engine Marketing is an important part of the Inbound Marketing mix. When high-value content is combined with a creative and targeted search campaign (Pay-per-click or organic optimisation) it can be a very powerful way for ranking with the major search engines and winning new customers or clients.

google organic reach case study

Case Study: The Organic Reach of Google Plus

October 1, 2015 / Comments Off on Case Study: The Organic Reach of Google Plus / Posted in: Search Engine Marketing

Remember my article on Using Google+ Communities to Promote Your Content? If you are yet to read it take a look – it talks you through the basics of setting up Google+ communities as part of your marketing strategy.

In this case study we’ll show you just how valuable an active Google+ community can be in generating traffic for your business. If you’re already pretty keen to use Google+ to improve your SEO and promote content, then this article may well provide you with the motivation to get started now.

The Challenge

My team wanted to test out just how far we could stretch organic traffic to a furniture site we created back in July, before we invested in any campaign. We decided to just use Google+ as our main social media and promotion outlet, and created a community to post content. The results? Read on to find out.

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Why Local Search Engine Advertising Should Be Part Of Your Local Marketing Plan

Why Local Search Engine Advertising Should Be Part Of Your Local Marketing Plan

September 7, 2015 / Comments Off on Why Local Search Engine Advertising Should Be Part Of Your Local Marketing Plan / Posted in: Search Engine Marketing

Are you considering local search engine advertising but not sure if it’s right for your business?

In 2015, a growing number of businesses are using this method to reach consumers, especially local ones, and are successfully generating new leads and conversions. So how do you get a piece of the action?

In this post we explain what search engine advertising is, how it works and give you the knowledge you need to use it effectively for your business.
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Referrer policy states

The Big Problem with HTTPS, and How to Fix it Fast

August 17, 2015 / Comments Off on The Big Problem with HTTPS, and How to Fix it Fast / Posted in: Search Engine Marketing, SEO

The continued work to improve the security and privacy on the web is ever-evolving.

HTTPS is now seen as the most secure protocol and as a result there has been a large migration towards HTTPS, as well as a related strong steady rise in SERPs for sites using HTTPS.

But there’s been a big problem for HTTPS site administrators when trying to refer traffic from an HTTPS site to an HTTP site. Continue Reading

How to Use SEO Meta Tags to Get Your Content Found in 2015

July 9, 2015 / Comments Off on How to Use SEO Meta Tags to Get Your Content Found in 2015 / Posted in: Search Engine Marketing, SEO

Almost a year ago I wrote an article explaining the importance and success components of meta tags. Have things shifted a bit since that article was published? Yes.

This article will fill you in on the relevance of meta tags for digital marketing in 2015, as well as how to best write meta tags for best results.

Most site review services today include a lack of meta tags as part of their reports on crawl issues to be fixed, so despite the little thought that’s given to metas nowadays, they’re still an issue. But is it worth taking the time to correct any meta tag issues on your website? Let’s find out…

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Advertising with Cinemagraphs, the (revolutionary?) New Ad Format for 2015

May 18, 2015 / No Comments / Posted in: Search Engine Marketing, Social Media

The escalating popularity of “cinemagraphs” is sweeping the advertising and marketing industries, and could mean big things for your inbound marketing strategy.

This ad format, becoming more and more popular on social media platforms, is coming soon to a newsfeed near you.

The term cinemagraphs, a mix of photograph and video, was first coined in 2011 by Jamie Beck and Kevin Burg of Anne Street Studio. However, it wasn’t until February of this year that a big player in the social media space launched this Ad format.

Many big brands have already implemented this format into their advertising strategy. By the time you scroll through some of the featured examples below, it will become evident that cinemagraphs can be absolutely bewitching and irresistible to the eye (a big plus for all-important visual marketing).

This article will explain what cinemagraphs are and how you can use them in your own online advertising.

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How to Repurpose Content for Your Social Media Marketing

May 14, 2015 / No Comments / Posted in: Search Engine Marketing

As we all know, social media is an integral part of any inbound marketing strategy, so being able to execute a social media strategy as efficiently as possible is important. This article will put you at ease on whether or not you should repost the same content in different ways.

It’s important to note that when we say “repost the same content in different ways”, it doesn’t mean posting the exact same thing a thousand times over on every platform, it means re-posting content with careful curation and a few tweaks on different days and within a reasonable timeframe to avoid outdated content.

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5 Ways to Get Higher Search Rankings (that Won’t Break the Bank)

April 20, 2015 / No Comments / Posted in: Search Engine Marketing, SEO

With all the latest buzz about content marketing and how wonderful a way it is to earn higher rankings, it’s easy to forget about all the other tools that good SEOs and marketers have at their disposal.

Today the role of an SEO is about more than just creating quality content and building links. Yes, Google will always love and favour helpful quality content (so don’t stop creating it) but the intention of this article is to take a closer look at some of the lesser known tools that can help your site earn higher rankings for a minimal investment of time and money.

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What Google’s ‘Doorway pages’ Penalty Means for Your Inbound Marketing Campaign

April 16, 2015 / No Comments / Posted in: General, Inbound Marketing, Search Engine Marketing

The world of search marketing has been abuzz this week as Google announced new rules about search ranking penalties for “doorway” pages. These doorway pages are considered by Google to be low-quality websites designed to funnel traffic to another website.

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Mobile Friendly Website Google

Your Website Must Be Mobile Friendly – Google Has Given You A Deadline.

April 9, 2015 / No Comments / Posted in: Search Engine Marketing, SEO, Websites

Who in the digital marketing world doesn’t want to rank higher on Google search results? In order to do that you must stay on top of the latest SEO news and rules. So far in 2015 it has become clear that mobile-optimisation is on its way to becoming a must. So much so that Google already announced its plans to expand the use of mobile-friendliness as a ranking signal and to penalise search rankings of sites that are not mobile-ised. This article will cover the specifics of Google’s requirements as well as how to make sure your website is mobile-optimised.

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5 parts of PPC Ad

The Breakdown of a PPC (Pay Per Click) Ad

March 27, 2015 / No Comments / Posted in: Inbound Marketing, Search Engine Marketing, SEO, Websites

Pay per click advertising, or PPC, can be an integral part of any company’s marketing strategy, if done well. PPC is a form of advertising where you pay each time a person clicks your ad. A customer searches a query and your ad attracts their attention, generating a click through to your website. When done correctly, it’s a cost effective and targeted method of online marketing. This article will focus on the five parts that make up a PPC Ad to better understand and implement this into a successful marketing strategy.

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