SEO Archives - Inboundly

To Backlink or Not To Backlink in 2015?

September 15, 2015 / Comments Off / Posted in: SEO

Are backlinks essential to a high SEO ranking? Ask most marketers and they will probably answer yes. Backlinks are important, but the emphasis should be on the quality of the link, not the quantity.

A backlink is a link from an external website that brings a user to your webpage. Having links to your page has always been seen as good thing, and a sure-fire way to get your rankings up. Almost all SEO consultants will affirm the power of backlinks, yet in 2015 it’s not as simple as it used to be. So the questions is: to backlink or not to backlink? Continue Reading

The Big Problem with HTTPS, and How to Fix it Fast

August 17, 2015 / Comments Off / Posted in: Search Engine Marketing, SEO

The continued work to improve the security and privacy on the web is ever-evolving.

HTTPS is now seen as the most secure protocol and as a result there has been a large migration towards HTTPS, as well as a related strong steady rise in SERPs for sites using HTTPS.

But there’s been a big problem for HTTPS site administrators when trying to refer traffic from an HTTPS site to an HTTP site. Continue Reading

Using Google+ Communities to Promote Your Content

July 30, 2015 / Comments Off / Posted in: Content marketing, Inbound Marketing, SEO, Social Media

Google+ business pages help make your site more SEO friendly in the eyes of Google. But taking it a step further and creating a Google+ community page (or pages) will also help you promote your content and become the authority in your niche.

Google+ still feels like relatively new marketing terrain, so it’s a good time to get ahead of the game, establish a strong foothold and boost your business with Google+ communities.

This article will explain why Google+ communities are so convenient for SEO in 2015 and how to get started with your own community page.

How to Use SEO Meta Tags to Get Your Content Found in 2015

July 9, 2015 / Comments Off / Posted in: Search Engine Marketing, SEO

Almost a year ago I wrote an article explaining the importance and success components of meta tags. Have things shifted a bit since that article was published? Yes.

This article will fill you in on the relevance of meta tags for digital marketing in 2015, as well as how to best write meta tags for best results.

Most site review services today include a lack of meta tags as part of their reports on crawl issues to be fixed, so despite the little thought that’s given to metas nowadays, they’re still an issue. But is it worth taking the time to correct any meta tag issues on your website? Let’s find out…

5 Tips for Content Marketing Post Mobilegeddon

May 7, 2015 / No Comments / Posted in: Content marketing, SEO

How will Google’s recent mobile update affect content creation?

We know that webmasters need to have their sites mobile compatible by now, but an SEO marketer can’t help but wonder about possible effects on content.

This article will look at how to adapt your content to mobile for successful inbound marketing.

5 Ways to Get Higher Search Rankings (that Won’t Break the Bank)

April 20, 2015 / No Comments / Posted in: Search Engine Marketing, SEO

With all the latest buzz about content marketing and how wonderful a way it is to earn higher rankings, it’s easy to forget about all the other tools that good SEOs and marketers have at their disposal.

Today the role of an SEO is about more than just creating quality content and building links. Yes, Google will always love and favour helpful quality content (so don’t stop creating it) but the intention of this article is to take a closer look at some of the lesser known tools that can help your site earn higher rankings for a minimal investment of time and money.

Your Website Must Be Mobile Friendly – Google Has Given You A Deadline.

April 9, 2015 / No Comments / Posted in: Search Engine Marketing, SEO, Websites

Who in the digital marketing world doesn’t want to rank higher on Google search results? In order to do that you must stay on top of the latest SEO news and rules. So far in 2015 it has become clear that mobile-optimisation is on its way to becoming a must. So much so that Google already announced its plans to expand the use of mobile-friendliness as a ranking signal and to penalise search rankings of sites that are not mobile-ised. This article will cover the specifics of Google’s requirements as well as how to make sure your website is mobile-optimised.

The Breakdown of a PPC (Pay Per Click) Ad

March 27, 2015 / No Comments / Posted in: Inbound Marketing, Search Engine Marketing, SEO, Websites

Pay per click advertising, or PPC, can be an integral part of any company’s marketing strategy, if done well. PPC is a form of advertising where you pay each time a person clicks your ad. A customer searches a query and your ad attracts their attention, generating a click through to your website. When done correctly, it’s a cost effective and targeted method of online marketing. This article will focus on the five parts that make up a PPC Ad to better understand and implement this into a successful marketing strategy.

Why is your Conversion Rate not working for you?

March 25, 2015 / No Comments / Posted in: Search Engine Marketing, SEO

Conversion Rate (CR), now a common term used among modern marketers, is known for being one of the most popular key performance indicators out there. Essentially it tells you how many people have done what you targeted them to do. The more people click onward, the higher the conversion rate, which is always a good indicator of successful marketing. That is why conversion rate optimisation (CRO) is very important to advertisers and marketers. This article, however, is for those who are struggling with their CRs. What happens when it’s low, maybe even on a steady decline? What’s causing it to drop and what can you do about it? Below I’ll point out a few big issues that cause low CR.

How we improved this clients SEO rankings by 500% with this one simple tip

March 13, 2015 / No Comments / Posted in: General, Search Engine Marketing, SEO

The message has been loud and clear; ‘Write quality content and you will be rewarded with high-rankings from Google’. This is largely true, however many companies are missing out on this opportunity by neglecting to structure the content on their website in a way that makes it easy for Google to understand how these posts contribute to the companies authority on the topic.

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