Are backlinks essential to a high SEO ranking? Ask most marketers and they will probably answer yes. Backlinks are important, but the emphasis should be on the quality of the link, not the quantity.
A backlink is a link from an external website that brings a user to your webpage. Having links to your page has always been seen as good thing, and a sure-fire way to get your rankings up. Almost all SEO consultants will affirm the power of backlinks, yet in 2015 it’s not as simple as it used to be. So the questions is: to backlink or not to backlink? Continue Reading
The continued work to improve the security and privacy on the web is ever-evolving.
HTTPS is now seen as the most secure protocol and as a result there has been a large migration towards HTTPS, as well as a related strong steady rise in SERPs for sites using HTTPS.
But there’s been a big problem for HTTPS site administrators when trying to refer traffic from an HTTPS site to an HTTP site. Continue Reading
How will Google’s recent mobile update affect content creation?
We know that webmasters need to have their sites mobile compatible by now, but an SEO marketer can’t help but wonder about possible effects on content.
This article will look at how to adapt your content to mobile for successful inbound marketing.
With all the latest buzz about content marketing and how wonderful a way it is to earn higher rankings, it’s easy to forget about all the other tools that good SEOs and marketers have at their disposal.
Today the role of an SEO is about more than just creating quality content and building links. Yes, Google will always love and favour helpful quality content (so don’t stop creating it) but the intention of this article is to take a closer look at some of the lesser known tools that can help your site earn higher rankings for a minimal investment of time and money.
Who in the digital marketing world doesn’t want to rank higher on Google search results? In order to do that you must stay on top of the latest SEO news and rules. So far in 2015 it has become clear that mobile-optimisation is on its way to becoming a must. So much so that Google already announced its plans to expand the use of mobile-friendliness as a ranking signal and to penalise search rankings of sites that are not mobile-ised. This article will cover the specifics of Google’s requirements as well as how to make sure your website is mobile-optimised.
Pay per click advertising, or PPC, can be an integral part of any company’s marketing strategy, if done well. PPC is a form of advertising where you pay each time a person clicks your ad. A customer searches a query and your ad attracts their attention, generating a click through to your website. When done correctly, it’s a cost effective and targeted method of online marketing. This article will focus on the five parts that make up a PPC Ad to better understand and implement this into a successful marketing strategy.
Conversion Rate (CR), now a common term used among modern marketers, is known for being one of the most popular key performance indicators out there. Essentially it tells you how many people have done what you targeted them to do. The more people click onward, the higher the conversion rate, which is always a good indicator of successful marketing. That is why conversion rate optimisation (CRO) is very important to advertisers and marketers. This article, however, is for those who are struggling with their CRs. What happens when it’s low, maybe even on a steady decline? What’s causing it to drop and what can you do about it? Below I’ll point out a few big issues that cause low CR.
The message has been loud and clear; ‘Write quality content and you will be rewarded with high-rankings from Google’. This is largely true, however many companies are missing out on this opportunity by neglecting to structure the content on their website in a way that makes it easy for Google to understand how these posts contribute to the companies authority on the topic.