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Jay Dillon

Director of Strategy and Creative at Inbound Experts

Jay is a digital marketer and producer whose creative and technical skills have developed digital brand strategies and sales campaigns using a range of complex internet applications from stand-alone websites through to Facebook API integrations.

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Latest posts by Jay Dillon (see all)

• Which Social Media Platform Is Best For Your Business? (FB, Twitter, IG?) - February 8, 2016
• The Role of Social Media Manager in 2016 - February 1, 2016
• Why Placing Ads In Blogs Can Be A Negative - January 4, 2016

Promoting your business online and being able to connect with customers is essential for any business with a social media marketing strategy. Even more essential, is being able to initially decide which social media platform is best suited for your business/service. The truth is, with so many social media networks out there, being able to choose the one that is best for your business can be a little overwhelming. This article is here to help you narrow it down between Facebook, Instagram or Twitter with a better understanding of their primary uses in order to estimate their effectiveness.

Bottom line, choosing the right social media platform for your brand as well as the type of content to be produced is a critical step. I decided to put together a graphic outline of each:

Nevertheless, it’s always great to have a more demographics-based analysis to help you decide. Found this great one by Red Website Design:

With so many platforms available, we decided to go with the top three for marketers and hope that these graphics will give you a better understanding to help you decide which one to focus on and invest more time in for your business.