Promoting your business online and being able to connect with customers is essential for any business with a social media marketing strategy. Even more essential, is being able to initially decide which social media platform is best suited for your business/service. The truth is, with so many social media networks out there, being able to choose the one that is best for your business can be a little overwhelming. This article is here to help you narrow it down between Facebook, Instagram or Twitter with a better understanding of their primary uses in order to estimate their effectiveness.
The role of a Social Media Manager has changed in recent years and it’s not surprising given the pace that the Digital Marketing space is moving. This article explores the Social Media Manager’s role in 2016 and most importantly will help you decide if your business should invest in a Social Media Manager this year.
Pinterest – it’s the social media network that no one talks about much. Something about images and pins, but it’s never really piqued your interest.
Well, the time has come to stop ignoring Pinterest. From Nordstrom to GAP to Myer, some of the world’s biggest names are using Pinterest – and using it well.
Pinterest is now one of the largest social sharing networks, and it’s continuing to grow. Here’s a few reasons why you are missing out if you’re not yet on Pinterest:
When structuring or automating your social media marketing strategy, do you have any set formulas to test out? More often than not, especially for businesses that are taking that first step, there isn’t any guaranteed rule books to go by.
However, there are formulas out there that have proven to be very effective. This article will present you with the 5-3-2 formula for posting content via your social media outlets. This formula is very adaptable and can be personalised according to your industry.
There’s no doubt that the 140 character limit for Twitter posts has been its long established trademark ever since it first launched in 2007. However, when it comes to social media platforms, Facebook has been known to (every once in a while) apply a major adjustment or update to its platform – and it usually works and keeps its many users and social media marketers on their feet.
Now, it seems like Twitter might be turning to this same strategy and finally looking beyond 140. According to a recently published article by Re/code, this long-standing character limit might be expanding.
So what will this mean for digital marketers? And what is the reason behind Twitter’s need for change? If this change does happen, you’ll want to be prepared for it, and be ready to integrate this update into your social media marketing.
Instagram is rolling out its much-anticipated advertising platform. You’ll soon see an increase in the number of advertisements in your news feed, from companies big and small – and as a marketer you’ll have the opportunity to run your own Instagram advertising campaign. So how does it work and why should you be part of it?
June of 2015 saw the release of the Instagram’s advertising service and it will be available to the public at the end of September. With an active user base of over 300 million, when it does go public, it will become one of the largest advertising platforms available. Continue Reading
Google+ business pages help make your site more SEO friendly in the eyes of Google. But taking it a step further and creating a Google+ community page (or pages) will also help you promote your content and become the authority in your niche.
Google+ still feels like relatively new marketing terrain, so it’s a good time to get ahead of the game, establish a strong foothold and boost your business with Google+ communities.
This article will explain why Google+ communities are so convenient for SEO in 2015 and how to get started with your own community page.
Once you find your niche in the business world, it’s all about taking steps to successfully get a strong foothold in the digital marketplace.
This article will provide some basic steps to improve your website while also launching a Facebook page to get some initial traffic to your site.
LinkedIn, the social media networking platform for professionals with more than 364 million users worldwide and an opportunity for digital marketers to professionally network and get their names out there. Just to give modern marketers a better idea of current demographics, LinkedIn’s Newsroom confirms there are over 39 million students and recent college graduates on LinkedIn, making them the fastest growing demographic. That’s a big target. However, in order to strategise, aim and launch, it’s important to get to know the most promising marketing tools LinkedIn has to offer.
Below we gather the most current and effective tips out there to enhance your LinkedIn company page for business and marketing.
As inbound marketers we need to be able to create great visual content on the fly.
You’re likely to come across situations in which you wish you could design professional quality graphics yourself.
If you’ve always seen yourself as a “non designer” then there’s finally an alternative that is worthy of its tagline: “Amazingly Simple Graphic Design Software.”
It’s called Canva, and it’s taking the inbound marketing world by storm.
This article will cover a bit of history (how Canva took off) as well as how the platform works and looks today.
*Disclaimer: This is not a sponsored post for Canva.