The prominent American publication Harvard Business Review brought great news for B2B and digital marketers last week: it turns out CEOs all over the world are using social media networks quite frequently.
According to numbers from a report by global PR firm Weber Shandwick, four out of every five CEOs of the world’s 50 largest companies are using social media.
This represents a significant increase, considering in 2010 only 36% of the same population of CEOs was “social”, defined by either having a public and verifiable social media account, sending messages to an audience from a company website, or appearing in a company video or blog.
The study reported that CEOs were most likely to appear on a company website, but when it comes to social media LinkedIn was by far their network of choice. Since 2010, the number of CEOs using LinkedIn grew by almost four times.