Twitter goes all Facebook? Our review of the new Twitter profile features.

After a few weeks of testing, Twitter officially rolled out its new twitter profile pages to the masses on April 22. Before then it was only made available to a few power celeb users, the overall consensus was that it resembled Facebook’s current layout. Take a look for yourself (old vs. new):

old new twitter layout

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Top 3 Truths About Facebook’s Organic Reach Limitations & How To Get Around It

Facebook's organic reach

It all started (or at least us users started to notice it) about two years ago, when Facebook hinted at an algorithm that helps to determine what users view in their newsfeeds. The “idea” was for users to see more of the content they truly enjoy, meaning no more viral useless memes (a plus in my opinion). Nevertheless, the downside of it all was soon felt by marketers reacting to the assertion made by FB which revealed that for most brands to achieve reach now, even with users who have liked their page, they’d have to invest to do so.

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Social Media Mistakes – How to avoid being a social media outcast

flamingoHow savvy are you on the unwritten rules of social media? Let’s take a look at the big no-noes you need to avoid in order to stay in the gang.

Stop it with the automated DM message

Ask most twitter users who receive an automated DM after following someone and they’ll tell you they usually unfollow straight away.  Social media is about conversations and sharing.  Not about a generalised response.  If you’re doing it, stop it. Continue Reading

5 ideas to help you build content

Ideas to help build content

The biggest challenge for any company working to build content is keeping up the inspiration continue to make content which engages and is shareable.

Starting out with content is often easy. You begin by building stuff which supports your product position and adds value for your audience.  But once you’ve managed to master the basics how do you keep your creative juices flowing.

Here are five ways to help fill the well of creative inspiration and keep your content interesting.

Learn from others

Social spends a lot of time sharing. It takes up a portion of our content calendar because the behaviour around social means that to be in the pack you need to share information about what the pack is doing.  Take some time each week to review what others are doing, whether they’re from your own industry, from a thought leader or popular social media participant or from a completely random sector. Continue Reading

Social Media Marketing Reading List 2014

social media marketing reading list

Want some ideas for what you should be reading if you want to get ideas, learn more and build some creativity into your social media marketing campaigns?

Here’s my recommended social media marketing reading list for 2014:

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#lightthedark puts Australian asylum seeker policy in the spotlight

lightthedark

“Many thousands of Australians tonight cried out for change,” said GetUp’s national director, Sam Mclean. “The truth is we just don’t know what’s happening in these places, the government’s shut off the lights, taking censorship to an unprecedented level.”

Overnight Australians from all walks of life joined an 8pm vigil to commemorate slain asylum seeker Reza Berati and protest the inhumane treatment of asylum seekers by the Australian Government. Continue Reading

The Age of Infographics: Visual People in a Visual World

If inbound marketing is all about engaging with savvy consumers, what can be more engaging content than a visual representation that sparks interest at first sight? The exponential growth in the trend of infographics has hit a wide array of marketing arenas. Starting with content managers using them to replace blog posts and now young professionals successfully standing out in the job market with infographic resumes. If people are using this strategy to market themselves then why not incorporate this infographic strategy for your business.

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Experiential Marketing – Get out of the way and let consumers play.

experiental_inbound

It had to happen.  The backlash which is guilting people to put down their smartphones, and other electronic devices, and get out into life and smell the roses.  People are heeding the call realising their dependency on social platforms for validation and interaction.

There is always a tipping point and in the case of human interaction the pendulum has swung back towards getting more of a balance between online and offline. The key now for marketers and brands is how to create a valued connection within this lifestyle correction.  It has to also be one that has longevity and depth of trust. Enter experiential marketing. Continue Reading

Make your meetings more effective with the #10minmeeting challenge

effective_meetings

 

“If you had to identify, in one word, the reason why the human race has not achieved, and never will achieve, its full potential, that word would be ‘meetings.” – Dave Barry US Writer and Humour Columnist

Ever felt like your daily working life is run on a continuum of hourly meetings cycles just because that is how Outlook or iCal is programmed to represent the day?

Have you ever reached the end of the day and felt it was time to start the worked you couldn’t do because you’d spent the day in meetings?

If so, we’re setting up a 10 Minute Meeting Challenge – if you’re up for it already, scroll to the bottom of the page.  Still not convinced, please, keep reading. Continue Reading

Tis the season to enjoy a Christmas Meme

It’s the silly season so we figured we’d give you  a head’s up on the art of the meme and provide you with some cracking examples that you can share with your friends, and where appropriate, your colleague, this Christmas.

What is a Meme?

I’ve always felt that a Meme was a difficult thing to explain but an easy thing to understand once you saw a few and got the gist.

But here’s the definition anyway –

From Wikipedia  – A meme (/ˈmiːm/; meem)[1] is “an idea, behaviour, or style that spreads from person to person within a culture.” A meme acts as a unit for carrying cultural ideas, symbols, or practices that can be transmitted from one mind to another through writing, speech, gestures, rituals, or other imitable phenomena. Supporters of the concept regard memes as cultural analogues to genes in that they self-replicate, mutate, and respond to selective pressures. Continue Reading