The idea of creating a blog and living off advertising is tempting. Many have tried it. But unfortunately when you decide to gain capital by inserting those first ads and announcements, things aren’t that simple. Money does not usually flow as one hopefully predicts, especially for small businesses. Bloggers end up getting discouraged and questioning whether this strategy is worth it – and rightfully so. We’ll explain here why placing ads in your blog might not be the best approach to take.
The next generation of wireless is expected to take a huge leap by 2020. Despite it being only one generation higher than 4G, 5G networks are expected to be 66 times faster than 4G. Imagine being able to download a movie in 3 seconds rather than 6 minutes. 5G will do that – and much, much more.
Designing and establishing a profitable business model is an essential part of any successful eCommerce strategy. But in order to better understand and evaluate its profitability, you must measure the results and know where to allocate more effort and time. Ultimately it’s about mastering the leading eCommerce KPIs and metrics.
Managing an online store can be a tough job. More often than not a lot of money and time is invested to increase conversions – but how are these results measured? Here we’ll review the 5 major eCommerce metrics of today that allow business owners to really get to know their online store customers and optimise sales.
So what is it, how does it work and what does it mean for digital marketers and their future targeted marketing strategies?
In 2015, online advertising has increasingly become targeted to users – even Apple may be aiming to do this based on your wallet’s capacity. In response, many consumers have turned to ad blockers and tracking protection tools to limit their exposure to online ads.
So if targeted marketing is becoming more personalised, why are more users turning to ad blocking tools? And why is the trend from consumers today to block the very ads that marketers thought they desired?
Are you considering local search engine advertising but not sure if it’s right for your business?
In 2015, a growing number of businesses are using this method to reach consumers, especially local ones, and are successfully generating new leads and conversions. So how do you get a piece of the action?
In this post we explain what search engine advertising is, how it works and give you the knowledge you need to use it effectively for your business.
When it comes to digital marketing, data has become the go-to source for decision-making – but is this an effective strategy?
Customer data can be the key to figuring out how to best reach potential buyers. It’s safe to say that data acquisition and analytics are now an important part of the marketing strategy for any business. Knowing how to best evaluate, assess and implement such data acquisition and analytics has never been as critical as it is now.
Digital marketing is an essential part of business – and we should always be looking for ways to improve our strategies. The competition in the digital world to uncover the next great thing is hotting up – and Apple has made a bold statement with their latest targeted advertising patent.
We’ve all had that creepy moment online – when an ad pops up and you realise that you’re the target, based on your searches or clicks. When consumers access information online, brands refine their offers and marketing strategies, and target them to prospective customers. Apple’s new patent takes this a step further. Continue Reading