Why You Must Build an Audience Before Selling

Some old school business gurus will recoil in horror upon reading the title of this post…

“Marketing before sales?” they might ask. “You’re living in a crazy world!”

Indeed we are – and that crazy world is called inbound marketing.

But luckily for you, this is a world that everyone should be living in if they want to maximise their web presence and reach the largest number of people.

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