Recently, we took a look at some of the top inbound marketing trends of 2014 that shaped the field during the past year.
It is critical analysing what happened in 2014 as we embark on a new year, but looking backwards is only looking at half of the puzzle when it comes to inbound marketing.
To fully prepare for the future, we also need to use information from the past to make predictions.
As the calendar flipped to a new year, here are some of the top marketing trends that we expect to see in 2015.
A huge number of marketers are starting to embrace content marketing: it was reported that almost 70% of Australian marketers were expected to increase their content marketing budgets this year.
This is partially due to the rise in demand from online audiences: it is clear that readers online expect businesses today to create more and more content to fulfil a variety of their needs.
In 2013, the Content Marketing Institute released a report on the state of content marketing in Australia.
In the report, statistics showed that 96% of Australian B2B marketers were using content marketing. This figure was larger than the number of marketers in both North America and the United Kingdom who are using content as a marketing channel. The study went on to report that on average, B2B marketers in Australia use 12 different kinds of content marketing tactics.
It might be encouraging for many content enthusiasts or aspiring marketers to hear that 9 out of every 10 marketers in Australia are incorporating content into their strategy, especially when you consider how difficult content marketing in a B2B context can be.
Now more than ever, the phrase “knowledge is power” holds true in the business world.
One of the major factors contributing to the dawn of the information age has been the rise of the internet, which gives its users access to billions of pages with information right at their fingertips.
But the access to all of this content means business owners, marketers, and entrepreneurs, are now faced with a new problem: information overload.
With so much data available online, how can companies sort through all of the noise to extract valuable information to incorporate into their inbound marketing strategy as content ideas?
There are several strategies that can help with this process.
One of the biggest challenges we face as content marketers is: “How the heck do I find the time to do all this stuff?!”.
Between publishing blog posts, creating premium content offers, follow up emails, infographics, and everything in between, there’s little time left to get anything else done.
That’s why we’ve put together this simple three-part guide that will help you get more content marketing done in less time.
With online video developing at such as rapid pace it can be challenging to keep up with the latest video marketing trends and products.
As the last few years has seen video explode and grow into a valuable marketing tool, we have to ask ourselves what will happen to video in 2014?
Video marketing strategist, Marcus Seeger outlines his top three video marketing trends for 2014. Continue Reading