How to Get Organisational Buy-In for Your Content Marketing Strategy

One of the things we love about content marketing is how diverse it can be.

Many people have the misconception that content marketing is a tactic reserved for startups and small companies without the budget for more advanced techniques.

While there will never be a one-size-fits-all content marketing campaign that every company can use, any business can find success with content marketing if they apply it the right way. Just look at some of the huge companies who have been successful with content marketing in recent years, such as IBM, Commonwealth Bank, and Coca-Cola.

These aren’t small upstarts: they’re household names, with billions in revenue. If these huge companies with offices all over the world and complex departmental budgets can be successful with content, so can your business.

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