Mark Zuckerberg and his team have always had a long-term vision for Facebook, a vision that seems to expand with every passing year. This platform is increasingly close to becoming an all-in-one social media outlet so that our online experience, especially when it comes to content, develops mainly within this blue and grey social media dominator.
The term “10x content” was first coined by Moz’s very own Rand Fishkin back in May 2015 during one of his Whiteboard Friday videos titled “Why Good Unique Content Needs to Die.” Ever since then, 10x content has become a popular discussion topic among content marketers all over the world. And rightfully so – it embodies a new successful content strategy for 2015 and beyond. So what exactly is 10x content and why should you include it in your own content strategy?
Are you somebody who just loves to write? It feels like you were born to write and words course through your veins.
You’re well-read and have a lavish leather bound library of the classics. You own some of the finest business pieces ever written, from to Blanchard to Branson.
If this is you, carry on! But if not, read on to discover some vital (but common) mistakes you may be making when writing for the web. These are the things that are holding you and your writing back – and once you stop breaking these rules, you’ll be writing effective online content with the best of them.
Despite being the “grandfather” of online marketing strategies, e-mail marketing is still a very effective tool for both gaining and retaining customer loyalty.
It’s true, some have speculated its marketing death, kind of like that boomerang statement, “SEO is dead.” But remember, there is such a thing as a marketing misdiagnosis, and the constant revival of SEO is proof that some marketing strategies never die, they just evolve. Here, I’ll show you how to revamp your e-mail marketing in 2015 with 5 great tips and tricks. Continue Reading
You’ve taken your time creating valuable content for a specific customer persona, promoting your brand, and connecting with prospects on social networks. It’s a familiar scenario for many marketers…
As a result of these efforts, you’ve built up a decent-sized list of people who subscribe to your blog or email newsletter.
This is undoubtedly a great achievement, but your job is far from done. You now have to create email campaigns that engage the people on your list and gets them to continue to interact with you.