How Facebook plans to take over content

How Facebook Plans To Take Over Content

Mark Zuckerberg and his team have always had a long-term vision for Facebook, a vision that seems to expand with every passing year. This platform is increasingly close to becoming an all-in-one social media outlet so that our online experience, especially when it comes to content, develops mainly within this blue and grey social media dominator.

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How to Create 10x Content for Your Business

How to Create 10x Content for Your Business

The term “10x content” was first coined by Moz’s very own Rand Fishkin back in May 2015 during one of his Whiteboard Friday videos titled “Why Good Unique Content Needs to Die.” Ever since then, 10x content has become a popular discussion topic among content marketers all over the world. And rightfully so – it embodies a new successful content strategy for 2015 and beyond. So what exactly is 10x content and why should you include it in your own content strategy?

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Are You Making These 6 Mistakes When Writing Online?

Are You Making These 6 Mistakes When Writing Online?

Are you somebody who just loves to write? It feels like you were born to write and words course through your veins.

You’re well-read and have a lavish leather bound library of the classics. You own some of the finest business pieces ever written, from to Blanchard to Branson.

You run a tight content marketing ship and you know how to achieve results using inbound techniques.

If this is you, carry on! But if not, read on to discover some vital (but common) mistakes you may be making when writing for the web. These are the things that are holding you and your writing back – and once you stop breaking these rules, you’ll be writing effective online content with the best of them.

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5 Tips To Revamp Your E-mail Marketing in 2015

5 Tips To Revamp Your E-mail Marketing in 2015

Despite being the “grandfather” of online marketing strategies, e-mail marketing is still a very effective tool for both gaining and retaining customer loyalty.

It’s true, some have speculated its marketing death, kind of like that boomerang statement, “SEO is dead.” But remember, there is such a thing as a marketing misdiagnosis, and the constant revival of SEO is proof that some marketing strategies never die, they just evolve. Here, I’ll show you how to revamp your e-mail marketing in 2015 with 5 great tips and tricks.  Continue Reading

Content Distribution: Where do you start?

Content Distribution: Where do you start?

Today, more than ever, your customers are immune to traditional advertising methods. They record TV shows so they can fast forward ads, and they skip over newspaper and magazine advertisements without a second glance. People hardly lift their eyes from their phone long enough to see your ad on a train station billboard.

So how do we get their attention? Modern marketers know the smart money is on content marketing.

In case you need a refresher, content marketing is providing real value to your customers by way of producing useful readable, watchable or hearable media.

High-quality podcasts, blogs, e-books and videos are all examples of content.

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Email Marketing

3 Tips for Writing Great Lead Nurturing Emails

You’ve taken your time creating valuable content for a specific customer persona, promoting your brand, and connecting with prospects on social networks. It’s a familiar scenario for many marketers…

As a result of these efforts, you’ve built up a decent-sized list of people who subscribe to your blog or email newsletter.

This is undoubtedly a great achievement, but your job is far from done. You now have to create email campaigns that engage the people on your list and gets them to continue to interact with you.

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Inbound Marketing for beginners – Part 1

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The advertising industry has long been the butt of jokes, particularly because the excesses it has enjoyed stemming from the big-spending media culture of the 80’s.  For the time that I have worked in the industry I have always felt unease with the fact that success was essentially based on my ability to create campaigns that tricked people into buying a product.

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