Sure, you might have a fascinating product or a great new service that you just know will be the new disruption in your industry.
That’s all well and good, but if you haven’t spent a significant chunk of time considering one specific part of your business model, the latest research shows you’re missing the boat.
We’re talking about the customer.
A new report from Experian shows that CMOs, whose departments often best understand their potential customers, are gaining more influence and leading the way when it comes to building customer-centric organisations. Continue Reading