Customer Centric

Why Putting the Customer First Should be Top Priority in Your Inbound Marketing

Sure, you might have a fascinating product or a great new service that you just know will be the new disruption in your industry.

That’s all well and good, but if you haven’t spent a significant chunk of time considering one specific part of your business model, the latest research shows you’re missing the boat.

We’re talking about the customer.

A new report from Experian shows that CMOs, whose departments often best understand their potential customers, are gaining more influence and leading the way when it comes to building customer-centric organisations.  Continue Reading