Customer Centric

Why Putting the Customer First Should be Top Priority in Your Inbound Marketing

Sure, you might have a fascinating product or a great new service that you just know will be the new disruption in your industry.

That’s all well and good, but if you haven’t spent a significant chunk of time considering one specific part of your business model, the latest research shows you’re missing the boat.

We’re talking about the customer.

A new report from Experian shows that CMOs, whose departments often best understand their potential customers, are gaining more influence and leading the way when it comes to building customer-centric organisations.  Continue Reading

Experiential Marketing – Get out of the way and let consumers play.

experiental_inbound

It had to happen.  The backlash which is guilting people to put down their smartphones, and other electronic devices, and get out into life and smell the roses.  People are heeding the call realising their dependency on social platforms for validation and interaction.

There is always a tipping point and in the case of human interaction the pendulum has swung back towards getting more of a balance between online and offline. The key now for marketers and brands is how to create a valued connection within this lifestyle correction.  It has to also be one that has longevity and depth of trust. Enter experiential marketing. Continue Reading