Why Placing Ads In Blogs Can Be A Negative

Why Placing Ads In Blogs Can Be A Negative

The idea of creating a blog and living off advertising is tempting. Many have tried it. But unfortunately when you decide to gain capital by inserting those first ads and announcements, things aren’t that simple. Money does not usually flow as one hopefully predicts, especially for small businesses. Bloggers end up getting discouraged and questioning whether this strategy is worth it – and rightfully so. We’ll explain here why placing ads in your blog might not be the best approach to take.

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Pinterest: Why It’s The Next Big Thing In Marketing

Pinterest: Why It’s The Next Big Thing In Marketing

Pinterest – it’s the social media network that no one talks about much. Something about images and pins, but it’s never really piqued your interest.

Well, the time has come to stop ignoring Pinterest. From Nordstrom to GAP to Myer, some of the world’s biggest names are using Pinterest – and using it well.

Pinterest is now one of the largest social sharing networks, and it’s continuing to grow. Here’s a few reasons why you are missing out if you’re not yet on Pinterest:

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How 5G Will Change Online Marketing As We Know It

How 5G Will Change Online Marketing As We Know It

The next generation of wireless is expected to take a huge leap by 2020. Despite it being only one generation higher than 4G, 5G networks are expected to be 66 times faster than 4G. Imagine being able to download a movie in 3 seconds rather than 6 minutes. 5G will do that – and much, much more.

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Top 5 eCommerce Metrics

Top 5 eCommerce Metrics

Designing and establishing a profitable business model is an essential part of any successful eCommerce strategy. But in order to better understand and evaluate its profitability, you must measure the results and know where to allocate more effort and time. Ultimately it’s about mastering the leading eCommerce KPIs and metrics.

Managing an online store can be a tough job. More often than not a lot of money and time is invested to increase conversions – but how are these results measured? Here we’ll review the 5 major eCommerce metrics of today that allow business owners to really get to know their online store customers and optimise sales.

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Why Content Marketing Works for "Boring" Businesses

Why Content Marketing Works for “Boring” Businesses

Do you run a new-age, uber-cool, Instagram-worthy SaaS business? If so, you probably find content marketing a breeze.

Or do you run an accounting firm, lawn-mowing business, or a cleaning service?

“Content marketing? Oh yeah, it’s not applicable to my business…”

If this sounds familiar, we need to sit down for a little chat.

It may surprise you to learn the number of businesses in the “not so fun” category pulling off content marketing. You’ll even find some doing it with flair.

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How to Create 10x Content for Your Business

How to Create 10x Content for Your Business

The term “10x content” was first coined by Moz’s very own Rand Fishkin back in May 2015 during one of his Whiteboard Friday videos titled “Why Good Unique Content Needs to Die.” Ever since then, 10x content has become a popular discussion topic among content marketers all over the world. And rightfully so – it embodies a new successful content strategy for 2015 and beyond. So what exactly is 10x content and why should you include it in your own content strategy?

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Mini-Marketing School with Google Primer

Mini-Marketing School with Google Primer

Last week I received a notification informing me of a little something called Primer. Primer is a mobile application by Google that teaches short, sharp lessons in marketing.

As Google describes it, “Primer is a fast, easy way to learn new marketing skills. You can take our bite-sized lessons wherever and whenever you have five minutes free.”

The app boasts a super slick interface as you’d expect from a Google-built application and its lessons cover advertising, content, measurement and strategy.

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5 Tips To Revamp Your E-mail Marketing in 2015

5 Tips To Revamp Your E-mail Marketing in 2015

Despite being the “grandfather” of online marketing strategies, e-mail marketing is still a very effective tool for both gaining and retaining customer loyalty.

It’s true, some have speculated its marketing death, kind of like that boomerang statement, “SEO is dead.” But remember, there is such a thing as a marketing misdiagnosis, and the constant revival of SEO is proof that some marketing strategies never die, they just evolve. Here, I’ll show you how to revamp your e-mail marketing in 2015 with 5 great tips and tricks.  Continue Reading

Content Distribution: Where do you start?

Content Distribution: Where do you start?

Today, more than ever, your customers are immune to traditional advertising methods. They record TV shows so they can fast forward ads, and they skip over newspaper and magazine advertisements without a second glance. People hardly lift their eyes from their phone long enough to see your ad on a train station billboard.

So how do we get their attention? Modern marketers know the smart money is on content marketing.

In case you need a refresher, content marketing is providing real value to your customers by way of producing useful readable, watchable or hearable media.

High-quality podcasts, blogs, e-books and videos are all examples of content.

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Customer Match Boost Targeted Marketing

How Google’s New “Customer Match” Can Boost Your Targeted Marketing

In late September during New York’s 12th annual Ad Week, Google announced the launch of a new targeting tool named Customer Match – most likely in response to Facebook Custom Audiences.

So what is it, how does it work and what does it mean for digital marketers and their future targeted marketing strategies?

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