Which Social Media Platform Is Best For Your Business? (FB, Twitter, IG?)

Which Social Media Platform Is Best For Your Business? (FB, Twitter, IG?)

Promoting your business online and being able to connect with customers is essential for any business with a social media marketing strategy. Even more essential, is being able to initially decide which social media platform is best suited for your business/service. The truth is, with so many social media networks out there, being able to choose the one that is best for your business can be a little overwhelming. This article is here to help you narrow it down between Facebook, Instagram or Twitter with a better understanding of their primary uses in order to estimate their effectiveness.

Continue Reading

How Facebook plans to take over content

How Facebook Plans To Take Over Content

Mark Zuckerberg and his team have always had a long-term vision for Facebook, a vision that seems to expand with every passing year. This platform is increasingly close to becoming an all-in-one social media outlet so that our online experience, especially when it comes to content, develops mainly within this blue and grey social media dominator.

Continue Reading

How to Use Facebook to Launch Your New Business Idea

Once you find your niche in the business world, it’s all about taking steps to successfully get a strong foothold in the digital marketplace.

This article will provide some basic steps to improve your website while also launching a Facebook page to get some initial traffic to your site.

Continue Reading

How To Use Instagram for Business (via Your Facebook Page)

As the popularity of photo sharing apps continues to rise, it’s becoming clear that Instagram can also be a winning marketing tool for small businesses.

Remember when Facebook bought Instagram (IG) back in 2012? Well, the integration features and notifications are a plus when it comes to launching a new Instagram account for branding your business and services. As soon as you create a new account and link that to your Facebook, everyone on your Facebook list is notified of this creation and will, if interested, follow you on Instagram too.

It’s a notification boost to gain followers from the start. So knowing how to link from Instagram and change between pages you administer in Facebook is important for any social media marketing strategy. Keep in mind that there are over 150 million users on Instagram and 90% of them are under the age of 35, making Instagram ads a rising trend. Also, more and more businesses and marketers are using Instagram, which now has more users than Twitter.

This article will explain how to best manage and link an Instagram account created for your business to one of the top social media outlets out there – Facebook.
Continue Reading

Taking inspiration from the Queensland Police’s Social Media: Lessons for Inbound Marketers

While many people were anxiously awaiting the premiere of the new season of HBO’s hit show Game of Thrones on Sunday April 12, there was one organisation that most people might not have expected to see getting in on the excitement:The Queensland Police Service.

In a laid-back Facebook update that included a reference to specific characters in the show, the QPS advised residents not to speed home just to catch the first episode in the new season.

Continue Reading

The 5 “Personality Types” of Social Media Users (and How to Market to Them)

Calling social media networks “popular” today would be an understatement.

Staggeringly, more than one out of four people in the world has a profile on a social network.

Because of the tremendous reach of these social platforms, there are many different kinds of people using them. From an inbound marketing standpoint, businesses can gain a better understanding of their prospective customers if they take the time to learn about each type of social media user.

Continue Reading

Charity begins at home (and on Facebook)


A few months ago (February actually) we ran the Social Media for Febfast (www.febfast.org.au).

Continue Reading

Using Social Media to promote your event – without the hardshell

Social media (Facebook, Twitter, YouTube, FourSquare etc) has a lot in common with events. Both are about connecting a community of people with common interests. One in the real world and one in the virtual world.

Continue Reading