Last week I received a notification informing me of a little something called Primer. Primer is a mobile application by Google that teaches short, sharp lessons in marketing.
As Google describes it, “Primer is a fast, easy way to learn new marketing skills. You can take our bite-sized lessons wherever and whenever you have five minutes free.”
The app boasts a super slick interface as you’d expect from a Google-built application and its lessons cover advertising, content, measurement and strategy.
In late September during New York’s 12th annual Ad Week, Google announced the launch of a new targeting tool named Customer Match – most likely in response to Facebook Custom Audiences.
So what is it, how does it work and what does it mean for digital marketers and their future targeted marketing strategies?
Are backlinks essential to a high SEO ranking? Ask most marketers and they will probably answer yes. Backlinks are important, but the emphasis should be on the quality of the link, not the quantity.
A backlink is a link from an external website that brings a user to your webpage. Having links to your page has always been seen as good thing, and a sure-fire way to get your rankings up. Almost all SEO consultants will affirm the power of backlinks, yet in 2015 it’s not as simple as it used to be. So the questions is: to backlink or not to backlink? Continue Reading
It wasn’t a comet, worldwide plague or flood of epic proportions.
But listening to the marketing media world tell it, Google’s mobile search algorithm update on April 21 was right up there with these violent natural disasters.
The update even received its own sensationalised name in the blogosphere: “Mobilegeddon.” BBC reported that Mobilegeddon would be the biggest Google algorithm change in years. Business Insider quite dramatically reported that Mobilegeddon could “crush millions of small businesses.”
Who in the digital marketing world doesn’t want to rank higher on Google search results? In order to do that you must stay on top of the latest SEO news and rules. So far in 2015 it has become clear that mobile-optimisation is on its way to becoming a must. So much so that Google already announced its plans to expand the use of mobile-friendliness as a ranking signal and to penalise search rankings of sites that are not mobile-ised. This article will cover the specifics of Google’s requirements as well as how to make sure your website is mobile-optimised.