Mini-Marketing School with Google Primer

Mini-Marketing School with Google Primer

Last week I received a notification informing me of a little something called Primer. Primer is a mobile application by Google that teaches short, sharp lessons in marketing.

As Google describes it, “Primer is a fast, easy way to learn new marketing skills. You can take our bite-sized lessons wherever and whenever you have five minutes free.”

The app boasts a super slick interface as you’d expect from a Google-built application and its lessons cover advertising, content, measurement and strategy.

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Customer Match Boost Targeted Marketing

How Google’s New “Customer Match” Can Boost Your Targeted Marketing

In late September during New York’s 12th annual Ad Week, Google announced the launch of a new targeting tool named Customer Match – most likely in response to Facebook Custom Audiences.

So what is it, how does it work and what does it mean for digital marketers and their future targeted marketing strategies?

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google organic reach case study

Case Study: The Organic Reach of Google Plus

Remember my article on Using Google+ Communities to Promote Your Content? If you are yet to read it take a look – it talks you through the basics of setting up Google+ communities as part of your marketing strategy.

In this case study we’ll show you just how valuable an active Google+ community can be in generating traffic for your business. If you’re already pretty keen to use Google+ to improve your SEO and promote content, then this article may well provide you with the motivation to get started now.

The Challenge

My team wanted to test out just how far we could stretch organic traffic to a furniture site we created back in July, before we invested in any campaign. We decided to just use Google+ as our main social media and promotion outlet, and created a community to post content. The results? Read on to find out.

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To Backlink or Not To Backlink in 2015?

Are backlinks essential to a high SEO ranking? Ask most marketers and they will probably answer yes. Backlinks are important, but the emphasis should be on the quality of the link, not the quantity.

A backlink is a link from an external website that brings a user to your webpage. Having links to your page has always been seen as good thing, and a sure-fire way to get your rankings up. Almost all SEO consultants will affirm the power of backlinks, yet in 2015 it’s not as simple as it used to be. So the questions is: to backlink or not to backlink? Continue Reading

Google+ Community Pages

Using Google+ Communities to Promote Your Content

Google+ business pages help make your site more SEO friendly in the eyes of Google. But taking it a step further and creating a Google+ community page (or pages) will also help you promote your content and become the authority in your niche.

Google+ still feels like relatively new marketing terrain, so it’s a good time to get ahead of the game, establish a strong foothold and boost your business with Google+ communities.

This article will explain why Google+ communities are so convenient for SEO in 2015 and how to get started with your own community page.

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How to Use Facebook to Launch Your New Business Idea

Once you find your niche in the business world, it’s all about taking steps to successfully get a strong foothold in the digital marketplace.

This article will provide some basic steps to improve your website while also launching a Facebook page to get some initial traffic to your site.

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Mobilegeddon: What We Know so Far

It wasn’t a comet, worldwide plague or flood of epic proportions.

But listening to the marketing media world tell it, Google’s mobile search algorithm update on April 21 was right up there with these violent natural disasters.

The update even received its own sensationalised name in the blogosphere: “Mobilegeddon.” BBC reported that Mobilegeddon would be the biggest Google algorithm change in years. Business Insider quite dramatically reported that Mobilegeddon could “crush millions of small businesses.”

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Mobile Friendly Website Google

Your Website Must Be Mobile Friendly – Google Has Given You A Deadline.

Who in the digital marketing world doesn’t want to rank higher on Google search results? In order to do that you must stay on top of the latest SEO news and rules. So far in 2015 it has become clear that mobile-optimisation is on its way to becoming a must. So much so that Google already announced its plans to expand the use of mobile-friendliness as a ranking signal and to penalise search rankings of sites that are not mobile-ised. This article will cover the specifics of Google’s requirements as well as how to make sure your website is mobile-optimised.

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