Why Placing Ads In Blogs Can Be A Negative

Why Placing Ads In Blogs Can Be A Negative

The idea of creating a blog and living off advertising is tempting. Many have tried it. But unfortunately when you decide to gain capital by inserting those first ads and announcements, things aren’t that simple. Money does not usually flow as one hopefully predicts, especially for small businesses. Bloggers end up getting discouraged and questioning whether this strategy is worth it – and rightfully so. We’ll explain here why placing ads in your blog might not be the best approach to take.

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Content Marketing in Australia: 2016: What you need to know

Content Marketing in Australia 2016 Report: What you need to know

It’s that time of year when many marketing groups release predictions for 2016 and wrap up 2015. There’s one piece of research that we look forward to getting stuck into each year, the Annual Content Marketing Survey of Australian marketers from the Content Marketing Institute and ADMA.

So what did we learn this year?

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Pinterest: Why It’s The Next Big Thing In Marketing

Pinterest: Why It’s The Next Big Thing In Marketing

Pinterest – it’s the social media network that no one talks about much. Something about images and pins, but it’s never really piqued your interest.

Well, the time has come to stop ignoring Pinterest. From Nordstrom to GAP to Myer, some of the world’s biggest names are using Pinterest – and using it well.

Pinterest is now one of the largest social sharing networks, and it’s continuing to grow. Here’s a few reasons why you are missing out if you’re not yet on Pinterest:

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How 5G Will Change Online Marketing As We Know It

How 5G Will Change Online Marketing As We Know It

The next generation of wireless is expected to take a huge leap by 2020. Despite it being only one generation higher than 4G, 5G networks are expected to be 66 times faster than 4G. Imagine being able to download a movie in 3 seconds rather than 6 minutes. 5G will do that – and much, much more.

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Why Content Marketing Works for "Boring" Businesses

Why Content Marketing Works for “Boring” Businesses

Do you run a new-age, uber-cool, Instagram-worthy SaaS business? If so, you probably find content marketing a breeze.

Or do you run an accounting firm, lawn-mowing business, or a cleaning service?

“Content marketing? Oh yeah, it’s not applicable to my business…”

If this sounds familiar, we need to sit down for a little chat.

It may surprise you to learn the number of businesses in the “not so fun” category pulling off content marketing. You’ll even find some doing it with flair.

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7 Ways to Increase Sign-ups on Your Landing Pages

7 Ways to Increase Sign-ups on Your Landing Pages

Landing pages are a crucial part of the modern marketer’s battle plan.

With numerous tools now available to attract customers, you need somewhere to direct them that encourages conversions – without it, the tools will inevitably fail.

Enter landing pages.

Today, they’re easier to make than ever. Providers like Unbounce, LeadPages, and Instapage, let users create almost unlimited pages for a monthly fee.

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Mini-Marketing School with Google Primer

Mini-Marketing School with Google Primer

Last week I received a notification informing me of a little something called Primer. Primer is a mobile application by Google that teaches short, sharp lessons in marketing.

As Google describes it, “Primer is a fast, easy way to learn new marketing skills. You can take our bite-sized lessons wherever and whenever you have five minutes free.”

The app boasts a super slick interface as you’d expect from a Google-built application and its lessons cover advertising, content, measurement and strategy.

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Are You Making These 6 Mistakes When Writing Online?

Are You Making These 6 Mistakes When Writing Online?

Are you somebody who just loves to write? It feels like you were born to write and words course through your veins.

You’re well-read and have a lavish leather bound library of the classics. You own some of the finest business pieces ever written, from to Blanchard to Branson.

You run a tight content marketing ship and you know how to achieve results using inbound techniques.

If this is you, carry on! But if not, read on to discover some vital (but common) mistakes you may be making when writing for the web. These are the things that are holding you and your writing back – and once you stop breaking these rules, you’ll be writing effective online content with the best of them.

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5 resources to make you an Inbound Marketing Maverick

Five Resources to Make You an Inbound Marketing Maverick

I consider inbound marketing to be the true champion of digital marketing. But for many businesses it can be plain overwhelming.

If you are new to inbound marketing, here are a few high-level resources that will quickly bring you up to speed.

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Growthverse

Growthverse: The interactive tool for finding marketing tech solutions

Marketing is a finicky beast.

We’re reaching our customers on different media, on different platforms and on different devices. A contact here, a contact there. Focusing on core metrics, conversion rates, and a defined message – and all this while also trying to run our company.

You’ve looked into solutions from Marketing Automation through to Content Marketing. And you’re wondering if it’s worth the cost, and the time.

It can seem like a face-in-your-palms mess, but thankfully there is some respite.

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