Inbound Marketing Ideas

5 Ways to Generate Ideas for Your Inbound Marketing

Once you’ve found your niche in inbound marketing, the next step in surviving the jungle is to produce original content on a regular basis.

But sometimes the ability to produce content is hindered by the simplest of problems – not knowing what to write about.

This is a pain point for many content marketers.

When you can generate ideas fast it takes a lot of the hassle and headaches out of the task of producing for your inbound marketing campaigns.

Here are five idea generating machines that you can use to improve your game.

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marketing automation

The Rise and Rise of Marketing Automation

So you’ve got your marketing strategy up and running—or is it walking?

You’re doing a few email campaigns here and there, maybe a social media post or two…

It’s going okay, and by all means if you’re chasing just “okay” then kudos to you. You’ve achieved your goal. But if you’re ready to take the next step and really build some momentum, then it could be time to look at marketing automation for your business.

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Digital Marketing Data for Business

How You Can Make Digital Marketing Data Work For Your Business

When it comes to digital marketing, data has become the go-to source for decision-making – but is this an effective strategy?

Customer data can be the key to figuring out how to best reach potential buyers. It’s safe to say that data acquisition and analytics are now an important part of the marketing strategy for any business. Knowing how to best evaluate, assess and implement such data acquisition and analytics has never been as critical as it is now.
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Australian Inbound Marketing Revolution

New Research Shows Australian Inbound Marketing Revolution

If you’ve been following this blog for any length of time, you’re probably one of the enlightened ones who realises that the mainstream shift to inbound marketing is well under way.

More and more, companies are becoming savvy to the importance of blogging, social media, and effective web design.

New research by the U.K. staffing conglomerate Hays confirms what we’ve suspected for a while now: the gap between the supply and demand of Australian professionals with digital marketing skills is already a large one, and is only going to get larger in the coming months.

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Why You Must Build an Audience Before Selling

Some old school business gurus will recoil in horror upon reading the title of this post…

“Marketing before sales?” they might ask. “You’re living in a crazy world!”

Indeed we are – and that crazy world is called inbound marketing.

But luckily for you, this is a world that everyone should be living in if they want to maximise their web presence and reach the largest number of people.

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How to Use Facebook to Launch Your New Business Idea

Once you find your niche in the business world, it’s all about taking steps to successfully get a strong foothold in the digital marketplace.

This article will provide some basic steps to improve your website while also launching a Facebook page to get some initial traffic to your site.

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4 Weird But Effective Tactics for Promoting Your Content

You’ve spent hours poring over buyer persona research, examining the trends in your industry, and carefully optimising your content around the right search keywords.

With a feeling of triumph, you click the “post” button, lean back in your chair and wait for the views and shares to roll in. But hours, days, even weeks later, engagement with your content is underwhelming…

Does this situation sound familiar?

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5 Essential Tools for Finding Lucrative Niches Online

This article will help answer the question: What is the most effective way to find a lucrative niche in 2015’s crowded marketplace?

Read on for the steps, tips and free resources available.

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Why Every Business Now Needs to be a Media Brand

What does your brand have in common with The Sydney Morning Herald and The Australian?

If you’re doing inbound marketing the right way, quite a lot.

“But wait,” you object, “I don’t publish the news! I sell widgets/services/[fill-in-the-blank]! That’s totally different!”

What’s becoming apparent to many though is that in today’s world of marketing, every company should be a media company.

To understand why, let’s take a look at the current situation in the media industry and how it differs from years past.

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How to Repurpose Content for Your Social Media Marketing

As we all know, social media is an integral part of any inbound marketing strategy, so being able to execute a social media strategy as efficiently as possible is important. This article will put you at ease on whether or not you should repost the same content in different ways.

It’s important to note that when we say “repost the same content in different ways”, it doesn’t mean posting the exact same thing a thousand times over on every platform, it means re-posting content with careful curation and a few tweaks on different days and within a reasonable timeframe to avoid outdated content.

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