Once you’ve found your niche in inbound marketing, the next step in surviving the jungle is to produce original content on a regular basis.
But sometimes the ability to produce content is hindered by the simplest of problems – not knowing what to write about.
This is a pain point for many content marketers.
When you can generate ideas fast it takes a lot of the hassle and headaches out of the task of producing for your inbound marketing campaigns.
Here are five idea generating machines that you can use to improve your game.
So you’ve got your marketing strategy up and running—or is it walking?
You’re doing a few email campaigns here and there, maybe a social media post or two…
It’s going okay, and by all means if you’re chasing just “okay” then kudos to you. You’ve achieved your goal. But if you’re ready to take the next step and really build some momentum, then it could be time to look at marketing automation for your business.
When it comes to digital marketing, data has become the go-to source for decision-making – but is this an effective strategy?
Customer data can be the key to figuring out how to best reach potential buyers. It’s safe to say that data acquisition and analytics are now an important part of the marketing strategy for any business. Knowing how to best evaluate, assess and implement such data acquisition and analytics has never been as critical as it is now.
If you’ve been following this blog for any length of time, you’re probably one of the enlightened ones who realises that the mainstream shift to inbound marketing is well under way.
More and more, companies are becoming savvy to the importance of blogging, social media, and effective web design.
New research by the U.K. staffing conglomerate Hays confirms what we’ve suspected for a while now: the gap between the supply and demand of Australian professionals with digital marketing skills is already a large one, and is only going to get larger in the coming months.
Some old school business gurus will recoil in horror upon reading the title of this post…
“Marketing before sales?” they might ask. “You’re living in a crazy world!”
Indeed we are – and that crazy world is called inbound marketing.
But luckily for you, this is a world that everyone should be living in if they want to maximise their web presence and reach the largest number of people.
What does your brand have in common with The Sydney Morning Herald and The Australian?
If you’re doing inbound marketing the right way, quite a lot.
“But wait,” you object, “I don’t publish the news! I sell widgets/services/[fill-in-the-blank]! That’s totally different!”
What’s becoming apparent to many though is that in today’s world of marketing, every company should be a media company.
To understand why, let’s take a look at the current situation in the media industry and how it differs from years past.