It’s that time of year when many marketing groups release predictions for 2016 and wrap up 2015. There’s one piece of research that we look forward to getting stuck into each year, the Annual Content Marketing Survey of Australian marketers from the Content Marketing Institute and ADMA.
So what did we learn this year?
The next generation of wireless is expected to take a huge leap by 2020. Despite it being only one generation higher than 4G, 5G networks are expected to be 66 times faster than 4G. Imagine being able to download a movie in 3 seconds rather than 6 minutes. 5G will do that – and much, much more.
Designing and establishing a profitable business model is an essential part of any successful eCommerce strategy. But in order to better understand and evaluate its profitability, you must measure the results and know where to allocate more effort and time. Ultimately it’s about mastering the leading eCommerce KPIs and metrics.
Managing an online store can be a tough job. More often than not a lot of money and time is invested to increase conversions – but how are these results measured? Here we’ll review the 5 major eCommerce metrics of today that allow business owners to really get to know their online store customers and optimise sales.
Last week I received a notification informing me of a little something called Primer. Primer is a mobile application by Google that teaches short, sharp lessons in marketing.
As Google describes it, “Primer is a fast, easy way to learn new marketing skills. You can take our bite-sized lessons wherever and whenever you have five minutes free.”
The app boasts a super slick interface as you’d expect from a Google-built application and its lessons cover advertising, content, measurement and strategy.
Marketing is a finicky beast.
We’re reaching our customers on different media, on different platforms and on different devices. A contact here, a contact there. Focusing on core metrics, conversion rates, and a defined message – and all this while also trying to run our company.
You’ve looked into solutions from Marketing Automation through to Content Marketing. And you’re wondering if it’s worth the cost, and the time.
It can seem like a face-in-your-palms mess, but thankfully there is some respite.
In 2015, online advertising has increasingly become targeted to users – even Apple may be aiming to do this based on your wallet’s capacity. In response, many consumers have turned to ad blockers and tracking protection tools to limit their exposure to online ads.
So if targeted marketing is becoming more personalised, why are more users turning to ad blocking tools? And why is the trend from consumers today to block the very ads that marketers thought they desired?
When it comes to digital marketing, data has become the go-to source for decision-making – but is this an effective strategy?
Customer data can be the key to figuring out how to best reach potential buyers. It’s safe to say that data acquisition and analytics are now an important part of the marketing strategy for any business. Knowing how to best evaluate, assess and implement such data acquisition and analytics has never been as critical as it is now.
What do consumers expect today? A visually engaging eCommerce experience that manages to make them feel like it’s also personalised and aimed at them. This is especially relevant among those of the millennial age bracket, born 1980-late 90’s, also known as the “YouTube generation”.
A recent study from Digiday found that 52% of consumers said that watching videos makes them more confident about their purchase decisions. However, people are not just more confident about buying a product, they’re also more likely to share the product. Invodo states that 92 percent of mobile video viewers share videos with others. And we all know that mobile marketing is bound to keep growing. So yes, video is and will be a vital element of any digital marketing strategy.