Why Every Business Now Needs to be a Media Brand

What does your brand have in common with The Sydney Morning Herald and The Australian?

If you’re doing inbound marketing the right way, quite a lot.

“But wait,” you object, “I don’t publish the┬ánews! I sell widgets/services/[fill-in-the-blank]! That’s totally different!”

What’s becoming apparent to many though is that in today’s world of marketing, every company should be a media company.

To understand why, let’s take a look at the current situation in the media industry and how it differs from years past.

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