Pinterest: Why It’s The Next Big Thing In Marketing

Pinterest: Why It’s The Next Big Thing In Marketing

Pinterest – it’s the social media network that no one talks about much. Something about images and pins, but it’s never really piqued your interest.

Well, the time has come to stop ignoring Pinterest. From Nordstrom to GAP to Myer, some of the world’s biggest names are using Pinterest – and using it well.

Pinterest is now one of the largest social sharing networks, and it’s continuing to grow. Here’s a few reasons why you are missing out if you’re not yet on Pinterest:

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Top 5 eCommerce Metrics

Top 5 eCommerce Metrics

Designing and establishing a profitable business model is an essential part of any successful eCommerce strategy. But in order to better understand and evaluate its profitability, you must measure the results and know where to allocate more effort and time. Ultimately it’s about mastering the leading eCommerce KPIs and metrics.

Managing an online store can be a tough job. More often than not a lot of money and time is invested to increase conversions – but how are these results measured? Here we’ll review the 5 major eCommerce metrics of today that allow business owners to really get to know their online store customers and optimise sales.

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Why Content Marketing Works for "Boring" Businesses

Why Content Marketing Works for “Boring” Businesses

Do you run a new-age, uber-cool, Instagram-worthy SaaS business? If so, you probably find content marketing a breeze.

Or do you run an accounting firm, lawn-mowing business, or a cleaning service?

“Content marketing? Oh yeah, it’s not applicable to my business…”

If this sounds familiar, we need to sit down for a little chat.

It may surprise you to learn the number of businesses in the “not so fun” category pulling off content marketing. You’ll even find some doing it with flair.

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7 Ways to Increase Sign-ups on Your Landing Pages

7 Ways to Increase Sign-ups on Your Landing Pages

Landing pages are a crucial part of the modern marketer’s battle plan.

With numerous tools now available to attract customers, you need somewhere to direct them that encourages conversions – without it, the tools will inevitably fail.

Enter landing pages.

Today, they’re easier to make than ever. Providers like Unbounce, LeadPages, and Instapage, let users create almost unlimited pages for a monthly fee.

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5 Tips To Revamp Your E-mail Marketing in 2015

5 Tips To Revamp Your E-mail Marketing in 2015

Despite being the “grandfather” of online marketing strategies, e-mail marketing is still a very effective tool for both gaining and retaining customer loyalty.

It’s true, some have speculated its marketing death, kind of like that boomerang statement, “SEO is dead.” But remember, there is such a thing as a marketing misdiagnosis, and the constant revival of SEO is proof that some marketing strategies never die, they just evolve. Here, I’ll show you how to revamp your e-mail marketing in 2015 with 5 great tips and tricks.  Continue Reading

Customer Match Boost Targeted Marketing

How Google’s New “Customer Match” Can Boost Your Targeted Marketing

In late September during New York’s 12th annual Ad Week, Google announced the launch of a new targeting tool named Customer Match – most likely in response to Facebook Custom Audiences.

So what is it, how does it work and what does it mean for digital marketers and their future targeted marketing strategies?

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5 resources to make you an Inbound Marketing Maverick

Five Resources to Make You an Inbound Marketing Maverick

I consider inbound marketing to be the true champion of digital marketing. But for many businesses it can be plain overwhelming.

If you are new to inbound marketing, here are a few high-level resources that will quickly bring you up to speed.

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google organic reach case study

Case Study: The Organic Reach of Google Plus

Remember my article on Using Google+ Communities to Promote Your Content? If you are yet to read it take a look – it talks you through the basics of setting up Google+ communities as part of your marketing strategy.

In this case study we’ll show you just how valuable an active Google+ community can be in generating traffic for your business. If you’re already pretty keen to use Google+ to improve your SEO and promote content, then this article may well provide you with the motivation to get started now.

The Challenge

My team wanted to test out just how far we could stretch organic traffic to a furniture site we created back in July, before we invested in any campaign. We decided to just use Google+ as our main social media and promotion outlet, and created a community to post content. The results? Read on to find out.

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Targetted advertsing

Does Targeted Advertising Work in 2015?

In 2015, online advertising has increasingly become targeted to users – even Apple may be aiming to do this based on your wallet’s capacity. In response, many consumers have turned to ad blockers and tracking protection tools to limit their exposure to online ads.

So if targeted marketing is becoming more personalised, why are more users turning to ad blocking tools? And why is the trend from consumers today to block the very ads that marketers thought they desired?

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How to Get Started with Instagram Advertising

Instagram is rolling out its much-anticipated advertising platform. You’ll soon see an increase in the number of advertisements in your news feed, from companies big and small – and as a marketer you’ll have the opportunity to run your own Instagram advertising campaign. So how does it work and why should you be part of it?

June of 2015 saw the release of the Instagram’s advertising service and it will be available to the public at the end of September. With an active user base of over 300 million, when it does go public, it will become one of the largest advertising platforms available. Continue Reading