The line between public relations and social media exposure can sometimes become blurred in today’s inbound marketing world.
Since the Panda and Penguin updates of 2011 and 2012 respectively, Google has sought to provide better quality content and web connections, placing preference on sites affiliated with reputable names or quality publications.
Press releases provided the perfect opportunity to profit from that. Since then, press releases have evolved and nowadays don’t really carry the authority or reliability they used to, mainly due to so many businesses using them solely for self-promotion and backlinks. This has made it much harder to get relevant news/announcements approved and published on major news outlets. Press release syndication platforms such as PRWeb are also costly and don’t work for restricted budgets. Continue Reading