How to Create 10x Content for Your Business

How to Create 10x Content for Your Business

The term “10x content” was first coined by Moz’s very own Rand Fishkin back in May 2015 during one of his Whiteboard Friday videos titled “Why Good Unique Content Needs to Die.” Ever since then, 10x content has become a popular discussion topic among content marketers all over the world. And rightfully so – it embodies a new successful content strategy for 2015 and beyond. So what exactly is 10x content and why should you include it in your own content strategy?

Continue Reading

Are You Making These 6 Mistakes When Writing Online?

Are You Making These 6 Mistakes When Writing Online?

Are you somebody who just loves to write? It feels like you were born to write and words course through your veins.

You’re well-read and have a lavish leather bound library of the classics. You own some of the finest business pieces ever written, from to Blanchard to Branson.

You run a tight content marketing ship and you know how to achieve results using inbound techniques.

If this is you, carry on! But if not, read on to discover some vital (but common) mistakes you may be making when writing for the web. These are the things that are holding you and your writing back – and once you stop breaking these rules, you’ll be writing effective online content with the best of them.

Continue Reading

google organic reach case study

Case Study: The Organic Reach of Google Plus

Remember my article on Using Google+ Communities to Promote Your Content? If you are yet to read it take a look – it talks you through the basics of setting up Google+ communities as part of your marketing strategy.

In this case study we’ll show you just how valuable an active Google+ community can be in generating traffic for your business. If you’re already pretty keen to use Google+ to improve your SEO and promote content, then this article may well provide you with the motivation to get started now.

The Challenge

My team wanted to test out just how far we could stretch organic traffic to a furniture site we created back in July, before we invested in any campaign. We decided to just use Google+ as our main social media and promotion outlet, and created a community to post content. The results? Read on to find out.

Continue Reading


To Backlink or Not To Backlink in 2015?

Are backlinks essential to a high SEO ranking? Ask most marketers and they will probably answer yes. Backlinks are important, but the emphasis should be on the quality of the link, not the quantity.

A backlink is a link from an external website that brings a user to your webpage. Having links to your page has always been seen as good thing, and a sure-fire way to get your rankings up. Almost all SEO consultants will affirm the power of backlinks, yet in 2015 it’s not as simple as it used to be. So the questions is: to backlink or not to backlink? Continue Reading

Why Local Search Engine Advertising Should Be Part Of Your Local Marketing Plan

Why Local Search Engine Advertising Should Be Part Of Your Local Marketing Plan

Are you considering local search engine advertising but not sure if it’s right for your business?

In 2015, a growing number of businesses are using this method to reach consumers, especially local ones, and are successfully generating new leads and conversions. So how do you get a piece of the action?

In this post we explain what search engine advertising is, how it works and give you the knowledge you need to use it effectively for your business.
Continue Reading

Referrer policy states

The Big Problem with HTTPS, and How to Fix it Fast

The continued work to improve the security and privacy on the web is ever-evolving.

HTTPS is now seen as the most secure protocol and as a result there has been a large migration towards HTTPS, as well as a related strong steady rise in SERPs for sites using HTTPS.

But there’s been a big problem for HTTPS site administrators when trying to refer traffic from an HTTPS site to an HTTP site. Continue Reading

Google+ Community Pages

Using Google+ Communities to Promote Your Content

Google+ business pages help make your site more SEO friendly in the eyes of Google. But taking it a step further and creating a Google+ community page (or pages) will also help you promote your content and become the authority in your niche.

Google+ still feels like relatively new marketing terrain, so it’s a good time to get ahead of the game, establish a strong foothold and boost your business with Google+ communities.

This article will explain why Google+ communities are so convenient for SEO in 2015 and how to get started with your own community page.

Continue Reading

5 Ways to Get Higher Search Rankings (that Won’t Break the Bank)

With all the latest buzz about content marketing and how wonderful a way it is to earn higher rankings, it’s easy to forget about all the other tools that good SEOs and marketers have at their disposal.

Today the role of an SEO is about more than just creating quality content and building links. Yes, Google will always love and favour helpful quality content (so don’t stop creating it) but the intention of this article is to take a closer look at some of the lesser known tools that can help your site earn higher rankings for a minimal investment of time and money.

Continue Reading

SEO isn’t Dead. It just needs a re-brand.


seo-deadNo-doubt you have been told, by a person of some authority, that search engine optimisation (SEO) is now dead.

No longer they say, can you manipulate Google into putting your site above another, possibly more worthy site, in the results for a given keyword search.

But is this really true?

Continue Reading