Are you considering local search engine advertising but not sure if it’s right for your business?
In 2015, a growing number of businesses are using this method to reach consumers, especially local ones, and are successfully generating new leads and conversions. So how do you get a piece of the action?
In this post we explain what search engine advertising is, how it works and give you the knowledge you need to use it effectively for your business.
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The continued work to improve the security and privacy on the web is ever-evolving.
HTTPS is now seen as the most secure protocol and as a result there has been a large migration towards HTTPS, as well as a related strong steady rise in SERPs for sites using HTTPS.
But there’s been a big problem for HTTPS site administrators when trying to refer traffic from an HTTPS site to an HTTP site. Continue Reading
Google+ business pages help make your site more SEO friendly in the eyes of Google. But taking it a step further and creating a Google+ community page (or pages) will also help you promote your content and become the authority in your niche.
Google+ still feels like relatively new marketing terrain, so it’s a good time to get ahead of the game, establish a strong foothold and boost your business with Google+ communities.
This article will explain why Google+ communities are so convenient for SEO in 2015 and how to get started with your own community page.
Almost a year ago I wrote an article explaining the importance and success components of meta tags. Have things shifted a bit since that article was published? Yes.
This article will fill you in on the relevance of meta tags for digital marketing in 2015, as well as how to best write meta tags for best results.
Most site review services today include a lack of meta tags as part of their reports on crawl issues to be fixed, so despite the little thought that’s given to metas nowadays, they’re still an issue. But is it worth taking the time to correct any meta tag issues on your website? Let’s find out…
As we all know, social media is an integral part of any inbound marketing strategy, so being able to execute a social media strategy as efficiently as possible is important. This article will put you at ease on whether or not you should repost the same content in different ways.
It’s important to note that when we say “repost the same content in different ways”, it doesn’t mean posting the exact same thing a thousand times over on every platform, it means re-posting content with careful curation and a few tweaks on different days and within a reasonable timeframe to avoid outdated content.
How will Google’s recent mobile update affect content creation?
We know that webmasters need to have their sites mobile compatible by now, but an SEO marketer can’t help but wonder about possible effects on content.
This article will look at how to adapt your content to mobile for successful inbound marketing.
It wasn’t a comet, worldwide plague or flood of epic proportions.
But listening to the marketing media world tell it, Google’s mobile search algorithm update on April 21 was right up there with these violent natural disasters.
The update even received its own sensationalised name in the blogosphere: “Mobilegeddon.” BBC reported that Mobilegeddon would be the biggest Google algorithm change in years. Business Insider quite dramatically reported that Mobilegeddon could “crush millions of small businesses.”
With all the latest buzz about content marketing and how wonderful a way it is to earn higher rankings, it’s easy to forget about all the other tools that good SEOs and marketers have at their disposal.
Today the role of an SEO is about more than just creating quality content and building links. Yes, Google will always love and favour helpful quality content (so don’t stop creating it) but the intention of this article is to take a closer look at some of the lesser known tools that can help your site earn higher rankings for a minimal investment of time and money.
Keywords is a topic (strangely) not talked enough about in concern to Search Engine Optimization.
Keywords are a list of words or phrases that are relevant to your product or service. The aim is the sit down and work out a list of keywords that best represent your business. The best way to start is ask yourself the question “what would a potential customer of ours type into a search engine to find our type of product or service”?
