Tis the season to enjoy a Christmas Meme

It’s the silly season so we figured we’d give you  a head’s up on the art of the meme and provide you with some cracking examples that you can share with your friends, and where appropriate, your colleague, this Christmas.

What is a Meme?

I’ve always felt that a Meme was a difficult thing to explain but an easy thing to understand once you saw a few and got the gist.

But here’s the definition anyway –

From Wikipedia  – A meme (/ˈmiːm/; meem)[1] is “an idea, behaviour, or style that spreads from person to person within a culture.” A meme acts as a unit for carrying cultural ideas, symbols, or practices that can be transmitted from one mind to another through writing, speech, gestures, rituals, or other imitable phenomena. Supporters of the concept regard memes as cultural analogues to genes in that they self-replicate, mutate, and respond to selective pressures. Continue Reading

Make your Facebook cover photo work harder

How well are you leveraging that beautiful piece of advertising/branding/positioning real estate you have on your Facebook Page?

Here’s some tips on how to make your Facebook cover photo work harder for you.

Be creative – use the visual to explain your product offering


Think outside the square – Don’t be contained by the usual. Think about the overall presentation  across the thumbnail and cover photo



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