Promoting your business online and being able to connect with customers is essential for any business with a social media marketing strategy. Even more essential, is being able to initially decide which social media platform is best suited for your business/service. The truth is, with so many social media networks out there, being able to choose the one that is best for your business can be a little overwhelming. This article is here to help you narrow it down between Facebook, Instagram or Twitter with a better understanding of their primary uses in order to estimate their effectiveness.
The role of a Social Media Manager has changed in recent years and it’s not surprising given the pace that the Digital Marketing space is moving. This article explores the Social Media Manager’s role in 2016 and most importantly will help you decide if your business should invest in a Social Media Manager this year.
Mark Zuckerberg and his team have always had a long-term vision for Facebook, a vision that seems to expand with every passing year. This platform is increasingly close to becoming an all-in-one social media outlet so that our online experience, especially when it comes to content, develops mainly within this blue and grey social media dominator.
Pinterest – it’s the social media network that no one talks about much. Something about images and pins, but it’s never really piqued your interest.
Well, the time has come to stop ignoring Pinterest. From Nordstrom to GAP to Myer, some of the world’s biggest names are using Pinterest – and using it well.
Pinterest is now one of the largest social sharing networks, and it’s continuing to grow. Here’s a few reasons why you are missing out if you’re not yet on Pinterest:
When structuring or automating your social media marketing strategy, do you have any set formulas to test out? More often than not, especially for businesses that are taking that first step, there isn’t any guaranteed rule books to go by.
However, there are formulas out there that have proven to be very effective. This article will present you with the 5-3-2 formula for posting content via your social media outlets. This formula is very adaptable and can be personalised according to your industry.
Today, more than ever, your customers are immune to traditional advertising methods. They record TV shows so they can fast forward ads, and they skip over newspaper and magazine advertisements without a second glance. People hardly lift their eyes from their phone long enough to see your ad on a train station billboard.
So how do we get their attention? Modern marketers know the smart money is on content marketing.
In case you need a refresher, content marketing is providing real value to your customers by way of producing useful readable, watchable or hearable media.
High-quality podcasts, blogs, e-books and videos are all examples of content.
There’s no doubt that the 140 character limit for Twitter posts has been its long established trademark ever since it first launched in 2007. However, when it comes to social media platforms, Facebook has been known to (every once in a while) apply a major adjustment or update to its platform – and it usually works and keeps its many users and social media marketers on their feet.
Now, it seems like Twitter might be turning to this same strategy and finally looking beyond 140. According to a recently published article by Re/code, this long-standing character limit might be expanding.
So what will this mean for digital marketers? And what is the reason behind Twitter’s need for change? If this change does happen, you’ll want to be prepared for it, and be ready to integrate this update into your social media marketing.
Remember my article on Using Google+ Communities to Promote Your Content? If you are yet to read it take a look – it talks you through the basics of setting up Google+ communities as part of your marketing strategy.
In this case study we’ll show you just how valuable an active Google+ community can be in generating traffic for your business. If you’re already pretty keen to use Google+ to improve your SEO and promote content, then this article may well provide you with the motivation to get started now.
My team wanted to test out just how far we could stretch organic traffic to a furniture site we created back in July, before we invested in any campaign. We decided to just use Google+ as our main social media and promotion outlet, and created a community to post content. The results? Read on to find out.
Instagram is rolling out its much-anticipated advertising platform. You’ll soon see an increase in the number of advertisements in your news feed, from companies big and small – and as a marketer you’ll have the opportunity to run your own Instagram advertising campaign. So how does it work and why should you be part of it?
June of 2015 saw the release of the Instagram’s advertising service and it will be available to the public at the end of September. With an active user base of over 300 million, when it does go public, it will become one of the largest advertising platforms available. Continue Reading
Video advertising is the latest marketing battleground on the internet.
Brands are showing a strong interest in using videos as an access channel for consumers. For inbound marketers it’s obvious that the big names on the web are battling to take or maintain the lead in video viewing.
As interest for video content increases at a tremendous scale, it’s important to keep in mind that “online” no longer just means “on a computer”. It can now mean on a smartphone, a tablet, or other connected device.
This article will talk about YouTube’s recent success stats divulged by Google and some information on the expenses of video content marketing to help you get on that video content bandwagon well informed.