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Using Google+ Communities to Promote Your Content

July 30, 2015 / Comments Off on Using Google+ Communities to Promote Your Content / Posted in: Content marketing, Inbound Marketing, SEO, Social Media

Google+ business pages help make your site more SEO friendly in the eyes of Google. But taking it a step further and creating a Google+ community page (or pages) will also help you promote your content and become the authority in your niche.

Google+ still feels like relatively new marketing terrain, so it’s a good time to get ahead of the game, establish a strong foothold and boost your business with Google+ communities.

This article will explain why Google+ communities are so convenient for SEO in 2015 and how to get started with your own community page.

Creating Social Media Press Releases That Fit With Your SEO Strategy

July 30, 2015 / Comments Off on Creating Social Media Press Releases That Fit With Your SEO Strategy / Posted in: Content marketing, Digital PR

The line between public relations and social media exposure can sometimes become blurred in today’s inbound marketing world.

Since the Panda and Penguin updates of 2011 and 2012 respectively, Google has sought to provide better quality content and web connections, placing preference on sites affiliated with reputable names or quality publications.

Press releases provided the perfect opportunity to profit from that. Since then, press releases have evolved and nowadays don’t really carry the authority or reliability they used to, mainly due to so many businesses using them solely for self-promotion and backlinks. This has made it much harder to get relevant news/announcements approved and published on major news outlets. Press release syndication platforms such as PRWeb are also costly and don’t work for restricted budgets. Continue Reading

How to Use Facebook to Launch Your New Business Idea

July 2, 2015 / No Comments / Posted in: Social Media

Once you find your niche in the business world, it’s all about taking steps to successfully get a strong foothold in the digital marketplace.

This article will provide some basic steps to improve your website while also launching a Facebook page to get some initial traffic to your site.

4 Weird But Effective Tactics for Promoting Your Content

June 25, 2015 / No Comments / Posted in: Content marketing

You’ve spent hours poring over buyer persona research, examining the trends in your industry, and carefully optimising your content around the right search keywords.

With a feeling of triumph, you click the “post” button, lean back in your chair and wait for the views and shares to roll in. But hours, days, even weeks later, engagement with your content is underwhelming…

Does this situation sound familiar?

5 Essential Tools for Finding Lucrative Niches Online

June 23, 2015 / No Comments / Posted in: Inbound Marketing

This article will help answer the question: What is the most effective way to find a lucrative niche in 2015’s crowded marketplace?

Read on for the steps, tips and free resources available.

Why Inbound & Social Selling is a Perfect Match for the C-Suite

June 1, 2015 / No Comments / Posted in: Social Media

The prominent American publication Harvard Business Review brought great news for B2B and digital marketers last week: it turns out CEOs all over the world are using social media networks quite frequently.

Who knew?

According to numbers from a report by global PR firm Weber Shandwick, four out of every five CEOs of the world’s 50 largest companies are using social media.

This represents a significant increase, considering in 2010 only 36% of the same population of CEOs was “social”, defined by either having a public and verifiable social media account, sending messages to an audience from a company website, or appearing in a company video or blog.

The study reported that CEOs were most likely to appear on a company website, but when it comes to social media LinkedIn was by far their network of choice. Since 2010, the number of CEOs using LinkedIn grew by almost four times.

Growth Hacking for Inbound Marketers

May 20, 2015 / No Comments / Posted in: Inbound Marketing

Have you heard about the new type of hacker running rampant in the business world?

This particular type of hacker is not out to get credit card info or bank account numbers, but they are out to make money.

These hackers aren’t trying to listen in on people’s phone conversations or log their keystrokes, but they are trying to win their favour and their business.

This type of hacker is known as a growth hacker. Growth hackers are those who use their creativity, technical skills, and curiosity to achieve one goal: company growth.

How to Repurpose Content for Your Social Media Marketing

May 14, 2015 / No Comments / Posted in: Search Engine Marketing

As we all know, social media is an integral part of any inbound marketing strategy, so being able to execute a social media strategy as efficiently as possible is important. This article will put you at ease on whether or not you should repost the same content in different ways.

It’s important to note that when we say “repost the same content in different ways”, it doesn’t mean posting the exact same thing a thousand times over on every platform, it means re-posting content with careful curation and a few tweaks on different days and within a reasonable timeframe to avoid outdated content.

Taking inspiration from the Queensland Police’s Social Media: Lessons for Inbound Marketers

April 21, 2015 / No Comments / Posted in: Inbound Marketing, Social Media

While many people were anxiously awaiting the premiere of the new season of HBO’s hit show Game of Thrones on Sunday April 12, there was one organisation that most people might not have expected to see getting in on the excitement:The Queensland Police Service.

In a laid-back Facebook update that included a reference to specific characters in the show, the QPS advised residents not to speed home just to catch the first episode in the new season.

Which is the best URL shortener?

March 7, 2015 / No Comments / Posted in: Inbound Marketing, Social Media

We often overlook the unsung hero of our social media posts: the URL. So much effort is put into creating great content that this little string of characters gets knocked to the bottom of the list even though it can be crucial to our social media marketing and SEO. This post will cover what URL shorteners are, which ones are used the most today, and why they should be used in the first place. Continue Reading

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