Which Social Media Platform Is Best For Your Business? (FB, Twitter, IG?)

Which Social Media Platform Is Best For Your Business? (FB, Twitter, IG?)

Promoting your business online and being able to connect with customers is essential for any business with a social media marketing strategy. Even more essential, is being able to initially decide which social media platform is best suited for your business/service. The truth is, with so many social media networks out there, being able to choose the one that is best for your business can be a little overwhelming. This article is here to help you narrow it down between Facebook, Instagram or Twitter with a better understanding of their primary uses in order to estimate their effectiveness.

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Twitter goes beyond 140 characters

What to expect when Twitter goes beyond 140 characters

There’s no doubt that the 140 character limit for Twitter posts has been its long established trademark ever since it first launched in 2007. However, when it comes to social media platforms, Facebook has been known to (every once in a while) apply a major adjustment or update to its platform – and it usually works and keeps its many users and social media marketers on their feet.

Now, it seems like Twitter might be turning to this same strategy and finally looking beyond 140. According to a recently published article by Re/code, this long-standing character limit might be expanding.

So what will this mean for digital marketers? And what is the reason behind Twitter’s need for change? If this change does happen, you’ll want to be prepared for it, and be ready to integrate this update into your social media marketing.

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How to Repurpose Content for Your Social Media Marketing

As we all know, social media is an integral part of any inbound marketing strategy, so being able to execute a social media strategy as efficiently as possible is important. This article will put you at ease on whether or not you should repost the same content in different ways.

It’s important to note that when we say “repost the same content in different ways”, it doesn’t mean posting the exact same thing a thousand times over on every platform, it means re-posting content with careful curation and a few tweaks on different days and within a reasonable timeframe to avoid outdated content.

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Taking inspiration from the Queensland Police’s Social Media: Lessons for Inbound Marketers

While many people were anxiously awaiting the premiere of the new season of HBO’s hit show Game of Thrones on Sunday April 12, there was one organisation that most people might not have expected to see getting in on the excitement:The Queensland Police Service.

In a laid-back Facebook update that included a reference to specific characters in the show, the QPS advised residents not to speed home just to catch the first episode in the new season.

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Twitter’s Growth Strategy and Why You Need to Pay Attention

It wasn’t that long ago that the term “tweet” was known primarily as the chirping sound that you might hear from a bird.

These days though a tweet refers to a 140-character or less message transmitted over the well-known social media network Twitter. By user size, Twitter is the third-most popular social network, with over a quarter of a billion active monthly users and over a billion users altogether.

Australia already has nearly 3 million Twitter users, but the network has shown tremendous growth: between 2013 and 2014, the number of Australian Twitter users increased by 15%.

Because of some strategic business decisions by the San Francisco-based American social media company, there’s a good chance that Twitter will gain an even larger share of the international market soon.

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The 5 “Personality Types” of Social Media Users (and How to Market to Them)

Calling social media networks “popular” today would be an understatement.

Staggeringly, more than one out of four people in the world has a profile on a social network.

Because of the tremendous reach of these social platforms, there are many different kinds of people using them. From an inbound marketing standpoint, businesses can gain a better understanding of their prospective customers if they take the time to learn about each type of social media user.

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The characteristics of great Twitter accounts

So you want to wheel your CEO, head honcho or slightly famous person or celebrity out to represent your company and brand.  It’s not as easy as just setting up the account and letting it all happen. Or is it?

Twitter is an interesting animal and it’s my belief that you can’t teach people to ‘get it’.  They either do or they don’t, and they’re either interested in its potential as a communication/engagement tool or they’re on some other planet.

The characteristics of great twitter accounts which work are shown by the following traits.  You can either cut the mustard or you’re there with no mates.  There is no in-between. So what are the key characteristics?

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What’s so good about Twitter anyway?

Out of all the social media networks Twitter seems to be the dark horse. I regularly have discussions with people who just don’t get it and fail see any real benefit for sending short messages filled with hieroglyphics (#RT@DM) to complete strangers. I contend that when the time is taken to learn Twitters particular quirks, it has the potential to quickly become your central method for building business networks.


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Using Social Media to promote your event – without the hardshell

Social media (Facebook, Twitter, YouTube, FourSquare etc) has a lot in common with events. Both are about connecting a community of people with common interests. One in the real world and one in the virtual world.

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