YouTube

Should YouTube be Part of Your Inbound Marketing Plan [New Research]

Video advertising is the latest marketing battleground on the internet.

Brands are showing a strong interest in using videos as an access channel for consumers. For inbound marketers it’s obvious that the big names on the web are battling to take or maintain the lead in video viewing.

As interest for video content increases at a tremendous scale, it’s important to keep in mind that “online” no longer just means “on a computer”. It can now mean on a smartphone, a tablet, or other connected device.

This article will talk about YouTube’s recent success stats divulged by Google and some information on the expenses of video content marketing to help you get on that video content bandwagon well informed.

Continue Reading

Using Social Media to promote your event – without the hardshell

Social media (Facebook, Twitter, YouTube, FourSquare etc) has a lot in common with events. Both are about connecting a community of people with common interests. One in the real world and one in the virtual world.

Continue Reading