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It’s the silly season so we figured we’d give you a head’s up on the art of the meme and provide you with some cracking examples that you can share with your friends, and where appropriate, your colleague, this Christmas.
What is a Meme?
I’ve always felt that a Meme was a difficult thing to explain but an easy thing to understand once you saw a few and got the gist.
But here’s the definition anyway –
From Wikipedia – A meme (/ˈmiːm/; meem) is “an idea, behaviour, or style that spreads from person to person within a culture.” A meme acts as a unit for carrying cultural ideas, symbols, or practices that can be transmitted from one mind to another through writing, speech, gestures, rituals, or other imitable phenomena. Supporters of the concept regard memes as cultural analogues to genes in that they self-replicate, mutate, and respond to selective pressures.
But I like to explain it like this
Why are they everywhere?
They say a picture is worth a thousand words and this is the beauty of how a meme works. It plays on sentiments such as humour, satire and irony to drive home a point in less than no time.
How do they work? Why do they work?
They connect us quickly with a train of thinking and have the ability to make a point depending on how the meme is structured. Besides that, memes are easy to share, create conversations between people and help to garner followers. What’s not to like?
Consider these marketing memes for example
How do I create a meme?
Memes are everywhere – have a search across the internet and you’ll see them in their thousands. But the concept works and works well. That’s why memes are applied across advertising, PR campaigns and through communications betweens interests group. They’re not going away anytime soon so it’s best to learn how to make them effective and use them in your inbound marketing. Here are some sites which make meme creation easy, like Quick Meme, Meme Generator or Meme Center.
Best thing about memes?
They’re highly shareable, can spread quickly, they work on humour and common themes (often understood already through cultural references from things like movies, TV or visual images) and they work well in application across most social media platforms.
Here are some extra to help you wish everyone a Merry Christmas
Merry Christmas to all.
Find me on twitter @libbyfordham