Should YouTube be Part of Your Inbound Marketing Plan [New Research]

Video advertising is the latest marketing battleground on the internet.

Brands are showing a strong interest in using videos as an access channel for consumers. For inbound marketers it’s obvious that the big names on the web are battling to take or maintain the lead in video viewing.

As interest for video content increases at a tremendous scale, it’s important to keep in mind that “online” no longer just means “on a computer”. It can now mean on a smartphone, a tablet, or other connected device.

This article will talk about YouTube’s recent success stats divulged by Google and some information on the expenses of video content marketing to help you get on that video content bandwagon well informed.

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3 Inbound Marketing Lessons from the Netflix Australian Launch

Frank Underwood, Marco Polo and Matt Murdock are heading down under.

Netflix is expanding to Australia: the service will launch on March 24 on a variety of devices, from smart TVs by brands like Samsung, Sony and LG to Xbox and Playstation game consoles.

While competitors of Netflix like Presto and Quickflix are undoubtedly concerned about losing market share, for Aussie fans of television and movies this news is overwhelmingly positive.

As cinephiles are getting ready for binge sessions of their favourite films, inbound marketers should be paying more attention to Netflix’s business model. In fact, there are plenty of things that you can learn about marketing from examining Netflix and the way that it has shifted its strategy over time to meet the demands of a developing market. After all, you don’t bring in over $1.1 billion in revenue from over 57 million customers worldwide without doing a few things right!

As the hugely popular video service gets ready to debut in Australia, let’s take a look at three of the biggest lessons that inbound marketers can learn from the success of Netflix.

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Video for eCommerce. Three tips for getting it right.

What do consumers expect today? A visually engaging eCommerce experience that manages to make them feel like it’s also personalised and aimed at them. This is especially relevant among those of the millennial age bracket, born 1980-late 90’s, also known as the “YouTube generation”.

A recent study from Digiday found that 52% of consumers said that watching videos makes them more confident about their purchase decisions. However, people are not just more confident about buying a product, they’re also more likely to share the product. Invodo states that 92 percent of mobile video viewers share videos with others. And we all know that mobile marketing is bound to keep growing. So yes, video is and will be a vital element of any digital marketing strategy.

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Top Three Video Marketing Trends for 2014

With online video developing at such as rapid pace it can be challenging to keep up with the latest video marketing trends and products.

As the last few years has seen video explode and grow into a valuable marketing tool, we have to ask ourselves what will happen to video in 2014?

Video marketing strategist, Marcus Seeger outlines his top three video marketing trends for 2014. Continue Reading