What online business owners can learn from ‘The Voice’

Follow me

Jay Dillon

Director of Strategy and Creative at Inbound Experts
Jay is a digital marketer and producer whose creative and technical skills have developed digital brand strategies and sales campaigns using a range of complex internet applications from stand-alone websites through to Facebook API integrations.
Follow me

The Voice Group

The latest incarnation of the ‘star-search’ format, The Voice, introduces a new concept called ‘Blind Auditions’ that bears similarities to how a potential customer interacts with a business online.

In these ‘Blind Auditions the judges are facing away from the artists and each contestant is judged purely on their voice alone. Not how they are dressed, not how they look, young or old, fat or skinny, nerdy or cool; it doesn’t matter.

Even the song they are singing doesn’t play a great role in determining their success. It is one thing and one thing alone, the quality of their singing and all the elements that contribute to this (range, pitch control, timbre, power, microphone skills etc).

And I guess this is what I love about running an online business myself. Who you are, what you look like, where you went to school or where you live has very little effect on online success.

The internet is the great business leveller and in this space you are judged purely on your online presence alone. That is, the look and feel of your website, the language and tone of your text and the level of engagement you have with your target audience (both on and off your own website).

Even the quality of the product or service, in the first instance, doesn’t count for much. However to make it through to the ‘Battle Round’ with other competitors, what you deliver in the end better hold up.

More articles from Inbound Experts

The keys to an awesome landing page

  • Landing pages are the point where you convert prospects into customers and are an essential part of every website.
  • In this free ebook we share everything we have learnt over years of building and analysing landing pages (that don't look spammy).
  • Enjoy!