Latest posts by Jay Dillon (see all)
- Which Social Media Platform Is Best For Your Business? (FB, Twitter, IG?) - February 8, 2016
- The Role of Social Media Manager in 2016 - February 1, 2016
- Why Placing Ads In Blogs Can Be A Negative - January 4, 2016
The latest incarnation of the ‘star-search’ format, The Voice, introduces a new concept called ‘Blind Auditions’ that bears similarities to how a potential customer interacts with a business online.
In these ‘Blind Auditions the judges are facing away from the artists and each contestant is judged purely on their voice alone. Not how they are dressed, not how they look, young or old, fat or skinny, nerdy or cool; it doesn’t matter.
Even the song they are singing doesn’t play a great role in determining their success. It is one thing and one thing alone, the quality of their singing and all the elements that contribute to this (range, pitch control, timbre, power, microphone skills etc).
And I guess this is what I love about running an online business myself. Who you are, what you look like, where you went to school or where you live has very little effect on online success.
The internet is the great business leveller and in this space you are judged purely on your online presence alone. That is, the look and feel of your website, the language and tone of your text and the level of engagement you have with your target audience (both on and off your own website).
Even the quality of the product or service, in the first instance, doesn’t count for much. However to make it through to the ‘Battle Round’ with other competitors, what you deliver in the end better hold up.